Development of high-quality business promotion on Instagram from a marketing agency for branding, design and digital advertising Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Development of high-quality business promotion on Instagram from a marketing agency for branding, design and digital advertising Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Instagram is one of the most popular business promotion platforms in 2020. It has over 200 million users. Instagram is replenished with content every day, users post more than 50 million photos.

This social network has long overtaken Facebook in terms of the number of visits, namely 20 times.

Brands that crossed the border of 150,000 subscribers have managed to double their sales in a short period of time.


Development of brand promotion on Instagram in any city of Ukraine

 

Initially, marketers analyze the potential audience. The majority of Instagram users are women, whose age does not exceed thirty years. This generation is called millennials.

A rough portrait of a millennial's personality: high uniqueness, preference to work in a team. Millennials are often tough conformists who are confident in pursuing their goals. But the negative qualities include increased narcissism and egocentrism. Millennials place a high value on the role of wealth in our lives, and also often feel that they “owe everything”, while feeling depressed and apathetic.

And the goal of most brands is to satisfy needs, and therefore developers must respond to the part of the audience that feels depressed and in a bad mood.

A high-quality brand promotion strategy gives the audience confidence in their abilities, in the freedom of the individual and its uniqueness. Everyone, without exception, dreams of such confidence, and brands allow you to feel it, regardless of whether it is true.

This approach is very abstract. Not all millennials lend themselves to common characteristics. For in-depth analysis and marketing research, you need to answer a number of questions:

  • what hashtags are most often used by Instagram followers;
  • on which pages and resources they hang up more often;
  • an approximate list of brands that visitors are interested in;
  • who users follow more often.

 

The second step is to define the main goal. The goals depend on the business area, the degree of audience involvement, company recognition, and conversion depend on it. Any goal is characterized by a set of metrics that measure business success.

Also, you need to remember about analyzing the content of competing pages, which will determine what the flagships in the industry are doing, how their page and the business in general are better, yours, or vice versa. It is worth considering the following parameters:

  • the degree of involvement of competitors;
  • the number of comments under the photo;
  • what content other firms choose;
  • how the call to action sounds from competitors.

This is followed by the development of a quality content strategy. In order for the business to be presented as extensively as possible, it is necessary to clearly decide which posts to publish. As a page administrator, you can publish photos, videos, as well as stories, audience polls, and collaborations with other bloggers. And then there are the technical issues: selecting tools to track progress.

Why do we recommend ordering the development of promotion on Instagram in the FINE marketing and advertising agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine? Our specialists cooperate with a large number of bordends in Ukraine and abroad, we will be able to develop a working strategy for an aspiring brand in the shortest possible time.