Features of holiday marketing, development of advertising for Easter or the May holidays in 2020 from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Features of holiday marketing, development of advertising for Easter or the May holidays in 2020 from the branding and digital marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Winter holidays have died down, March 8 is also in the past, now Easter and May holidays are on the way. Marketers advise businessmen to take it easy, especially if the business is seasonal.

 

Creative Concepts in Easter Ads

 

All over the world Easter is celebrated on a grand scale and all promotion and advertising specialists know this, so they prepare in advance. Easter, as a rule, is celebrated before the May holidays, so such promotions can be safely timed to each other.

During the period of Easter celebrations, the demand for certain groups of goods increases sharply:

 

  • alcoholic beverages;
  • confectionery and other sweets;
  • thematic pastries;
  • Easter souvenirs.
  • Other food products.

The increase in demand affects even sellers of household appliances, as well as realtors and other representatives of all kinds of business areas in Kiev, Vinnitsa, Odessa.

Nice prices and discounts for household appliances can be used as a promotional offer. Advertising posters are also developed in a specific design, which should be associated with the consumer with festive Easter gift wrapping.

The global brand of sweets M & Ms annually releases creative concepts before Easter. An example of one of the best M & Ms promotions was Bunny Mix, it was released many years ago, but the audience does not stop remembering it with warm words.

It can also be noted as one of the most successful promotions - Nestle. Several years ago, the developers released a line of dietary chocolate under the slogan: chocolate should be healthy. This action took place in Australia, a hare with a cute but angry expression became a brand character.

Easter holidays or May holidays is one of the best reasons to develop a promotional product design. No matter what your company produces.

 

Easter Ads: Design Examples from Top Brands

 

Consumers have a direct association with Easter with the egg. Stores are very willing to use such motives in their ad design.

The Cadbury company distinguished itself with a creative and non-standard approach. The developers implemented an advertising campaign that encouraged families to unite in an Easter egg hunt. Such advertising received a huge number of positive responses and caused a flurry of positive emotions from the audience. Moreover, the Easter holiday itself was not directly mentioned in the action. This nuance is very important in 2020, as brand promotion specialists try to move away from direct mention of the religious affiliation of the holidays.

The audience associates Easter with a family celebration; today, the attachment to Christianity is lost.

The Hotel Chocolat promotion took a modern approach to make the Easter egg hunt fun and exciting. The participants of the action had to guess where they would be able to photograph the Easter egg. The winner received a sweet prize.

FINE branding and digital marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists will create bright and memorable holiday posters and posters for your store in any city of Ukraine. Contact today.