Creation of high-quality advertising from the agency of digital marketing, branding and advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Creation of high-quality advertising from the agency of digital marketing, branding and advertising FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Before the holiday on March 8, many new products of various brands appear on the market. This wave can and should be caught, because before the holidays the sales growth is incredible.

But, unfortunately, you can find a lot of negativity about inadequate advertising and experience maximum irritation from customers. This applies to gender-segregated holidays. The developer's task is to create such advertising so that a wave of discontent and hate does not burst on social networks.


How not to go beyond sexism

 

Advertising specialists in Ukraine need to be aware of all trends in society, including understanding the ideology. To create high-quality advertising in Vinnitsa, Kiev, Odessa, you need to navigate the beliefs and values ​​of the audience. An advertising campaign should have a clear and understandable semantic message, on which the impression made on customers will depend in the future.

Any advertising campaign must carry a positive attitude. However, what motives will it contain? For example:

 

  • everything you do gets better;
  • you are a leader and strong-willed person;
  • you are making an invaluable contribution to the development of society.

It is boring to understand that there should be praise, but there should not be unnecessary overtones and shame in it. Advertising is considered inappropriate: "You will get smarter with product X". The buyer can perceive this message in his own way: I am not smart enough and I need to work on myself. Such an advertising campaign idea would be very inappropriate during the holidays.

Before March 8, you do not need to focus only on beauty, even if the product is directly related to it.

Separate ads for women and men. Selling advertising contains an appeal to everyone. The financial component plays an important role here. Before the holiday on March 8, absolutely everyone buys presents - regardless of gender and age. Any woman congratulates her mother, sister or friend, as well as herself. More or less fresh advertising slogan is - "please yourself."

It is inappropriate to hint to the audience that its individual members are not good enough or smart enough. An advertising campaign should inspire and bring only positive emotions. Your brand should bring high values ​​and traditions to the masses.

 

Excessive sexuality of modern advertising

 

In 2020, “sexual” techniques are still used, as well as the belief that sex can sell any product. But the people are so tired of open advertising that it has become commonplace and has lost its effectiveness. If the developer has chosen the path of explicit advertising, then it is worth reducing the aggressiveness of the presentation.

Many brands are moving away from overt sexuality in advertising in 2020. The Pirelli brand is no exception, the new edition of the calendar surprised the audience with fully clothed women. In today's world, the perception of gender is changing, so this kind of advertising is a positive shift in marketing and branding.

What not to do in ad development before March 8:

 

  • to place emphasis on everyday topics;
  • use wishes of femininity, beauty and other qualities in congratulations;
  • use a description of the appearance of women and men.

Creative concepts before the 8th of March very often contain such erroneous techniques.
Contact FINE Marketing Agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine right now to develop creative greetings and promotions for March 8!