High-quality strategy development is one of the most important and paramount steps in branding.
For any specialist in a marketing agency or business owner, it is important to play by the new rules in 2020 and competently build an advertising campaign on the Internet. Modern digital marketing offers a huge number of options for developing a promotion strategy in Kiev, Odessa or Vinnitsa. But a qualified specialist should be able to choose the best and most profitable ones for promoting business in Ukraine.
It is necessary to rely only on objective parameters and data and the state of the market, potential audience and competing firms.
The initial stage of developing a marketing strategy is to determine the main values of potential buyers. And also the entrepreneur and the marketing specialist should highlight the parameters that will serve as marks of distinction of the company from others.
What customer needs will be met when contacting your company? The answer to this question is very important.
Dropbox is a good example. This resource allows you to store files online. The company's motto and slogan reads: "We can help you to discard all unnecessary and concentrate on the most important." The user can access their files from anywhere on earth and at any time of the day, which automatically eliminates the storage problem.
The next step is to identify the main competitor. Your market position directly depends on the chosen competitor. The development of positioning a new brand on the market is based on competitive advantages.
Target audience research parameters:
Also one example is Hannoush Jewelers - a company that sells jewelry. The positioning strategy of this brand is associated with high status and at the same time with traditional family values.
A curious point in the study of market segments is the division into archetypes. According to Jung's theory, this is a portrait of a potential consumer, in which all needs and motives are conventionally revealed. Such a psychological image helps to build branding in the most effective way and allows you to stand out favorably against competitors.
The goal of the marketer is to provide communication between the audience when they decide to make purchases of your product or service.
One of the scenarios for customer behavior:
The audience is tested according to the simplest criteria: like or dislike, degree of novelty, relevance, excess or scarcity. For example, when buying a dress or accessories, it is a celebration or a holiday or a festive event. Buyer's actions: studying all possible options and then choosing the most suitable dress. The price, promotional offers and discounts are taken into account.
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