Ways to develop a unique name for your brand from the marketing agency for branding and advertising FINE Ukraine: Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa

Ways to develop a unique name for your brand from the marketing agency for branding and advertising FINE Ukraine: Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa

 

Can't decide on a name for your new company in Ukraine? What to do if you do not like any of the ideas proposed by experts, or fresh unusual ideas do not come to mind?

Correct naming is one of the most important components of business success and one of the parts of a brand promotion strategy. The name influences the perception of the brand by the audience, the company is remembered by the name, evokes positive or negative associations in the mind of the consumer.

At first, it may seem that the development of naming can become an overwhelming burden for a novice businessman. In the modern market in 2020, there are many options for names, various combinations and phrases, it is difficult to be original and stand out favorably.

But FINE branding agency specialists are capable of doing incredible things and they do it every day. Today, the trend is the trend of simple naming. Simple names are well remembered, this is evident from the experience of eminent brands, a vivid example is the Apple brand.


Development of naming by the name of the brand creator

 

The most common type of naming is the name of the owner or creator of the company. The basis is the name and surname of the creator.

Striking examples:

  • Gillette;
  • Procter & Gamble;
  • Ford.

The name should sound adequate so as not to seem absurd to the consumer, and also should not be repeated.

 

Phrases and original word combinations

 

Developers use combinations of words or separate parts of them, which often make ideal unusual names for new brands in Kiev or other cities of Ukraine. A good example of a name from a phrase is Adidas.

If a name is made up of several words, then it is important to observe the measure, because this kind of name can turn out to be too difficult to pronounce and incomprehensible. In addition, the consumer may misunderstand the context of the firm's name.

Names are most easily remembered if they contain rhyming combinations of words, the words sound rhythmically or are repeated. In this genre, the naming of Coca-Cola and Chupa-Chups was developed. There is also a version of Motorola's name creation: a combination of the words car and sound. The name sounds very advantageous, because it combines simplicity and originality.

The use of hints in names is also popular among developers. It uses a lot of techniques such as analogies, drawing parallels, etc. An example is the famous musical group The Brothers Grimm or Agatha Christie, as well as the chain of stores "7-Eleven". The visitor reads the name of the store and immediately realizes that the opening hours of the store are from 7.00 to 23.00. By the way, it was this fact that helped to gain the popularity of this chain, because the brand was founded in 1928, and in those years a rare store worked according to such a schedule.

Your company will be recognized throughout the country if you approach the naming efficiently and competently, choose the right associations, a non-trivial template, etc. Get inspiration from the movies, based on the image of a character, etc. The developers of the Jaguar or Puma brands used the image of animals to develop naming.

Acronyms and abbreviations are also well accepted by the public: IKEA, MTS, NASA, BMW, etc. Such names are very popular all over the world and are used by international companies.

FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists have extensive experience in developing selling names for new companies in the domestic market. Contact today!