A list of the main common mistakes of the average brand manager from the specialists of the FINE Development Company: AI, Blockchain, IoT marketing agency, order the services of a marketing agency in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

A list of the main common mistakes of the average brand manager from the specialists of the FINE Development Company: AI, Blockchain, IoT marketing agency, order the services of a marketing agency in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

More and more brands appear on the domestic market every year. Those brands that have already won their place are only gaining momentum in popularity.

For what reasons, some brands are able to correctly think through step by step and successfully implement promotion strategies, while others fail. And this happens on the condition that the same brand managers are involved in the development, using the same marketing tools.

 

There is no hierarchy in the new brand

 

In order to strengthen their market position in Kiev or any other city of Ukraine, companies often open many branches and sub-brands. A wide range of products is also being introduced within sub-brands. Colgate is a prime example. At one time, several sub-brands were opened under this brand that produce toothbrushes, floss, etc. The range of products did not differ much from each other in terms of characteristics, but in this way the owners wanted to cover a large segment of the audience. The negative factor is that the consumer is confused by the tiny difference between the products.

And if the buyer gets confused and cannot make a choice between similar products of the same brand, then most likely he will stop at another brand, where there will be only a few product categories. It is important for the consumer to clearly see the differences and the product must be clear to him.

 

Introduction of unusual marketable products

 

The world famous sportswear brand Nike conducted a series of studies, during which it was determined that customers wear sports shoes not only for sports activities, but also in everyday life - in the office or while walking.

After that, the developers released several lines of clothing for everyday life. This move led to colossal losses in the first period. In the minds of the audience, Nike is a brand for athletes. New products were not perceived by the consumer and had a negative response.

The XEROX brand is also a prime example. At one time, the owners decided to release computer equipment that the audience did not accept. Not surprisingly, XEROX was perceived solely as a copyright brand.

 

Feedback from the audience after meeting the brand

 

Marketing analysis is carried out by developers only at the beginning of branding development; in subsequent stages, data is taken from these studies. The domestic market is changing every day, the desires and needs of the audience are also very changeable. Therefore, research needs to be regularly updated, otherwise the business will be doomed to failure.

If we compare companies that do not carry out any innovations and do not introduce new technologies into production with those brands that constantly change something and keep up with the times, then the conclusion is obvious. The profit of modern firms is many times higher. The manufacturer must remember that the usual assortment is boring to the eyes of buyers and it must be changed in order not to lose regular customers.

Ukrainian beer producers have been producing light beer for many years, but in order to retain a constant audience and attract a new one, rebranding is regularly carried out within the companies. However, the consumer clearly sees product similarity or even plagiarism.

FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine professionals will help you avoid branding mistakes. Contact our specialists right now!