Methods and techniques to stimulate sales from specialists of the marketing agency, digital advertising and branding FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Every professional who has enough experience in marketing and branding knows exactly how to awaken customer demand and increase the level of your brand.

In 2020, all business entities in our country and abroad pay great attention to the marketing communications policy on the market.

The main elements that are included in the marketing communications system:

• development of advertising;
• public relations system;
• PR actions;
• sales promotion activities and work with personal sales.

One of the most important places in this system is the development of advertising. Firms use various methods of influencing the audience and several types of advertising.

The developer uses, as a rule, the main types of advertising to attract buyers:

• Internet advertising;
• advertising text in print media;
• outdoor advertising.

But nowadays the consumer feels a colossal excess of advertising in his life. The average consumer receives more than 400 advertising messages in various forms during the day, but he does not perceive all of them, but only 8-10 of them. Most manufacturers overestimate their ability to design promotions.

Sales promotion methods are very important for enterprises in Kiev or any other city in Ukraine. Unfortunately, entrepreneurs often forget this and shift incentives to a secondary level.

To stimulate sales, developers use methods of influencing consumers, which act to increase the desire to make a purchase. Such levers have the character of an episode; they operate in the moment here and now. The incentive technique is to encourage the purchase of products. This allows feedback from the buyer to be provided.

The main groups of methods for encouraging consumers:

• price;
• non-price.

The pricing technique for increasing the incentive to buy is associated with lower prices for the main product groups of your brand. The non-price method has various forms of application; it can be displayed in kind, premium, in active offers and services.

Pricing techniques include:

• discounts on various types of goods or services. The discount can be fixed, as well as in the form of bonuses, for certain categories of goods, a discount for additional goods, etc .;
• discount coupons and certificates;
• deferred discount - it comes into effect after the customer has made a purchase.

Non-price methods include:

• awards of various types. These can be gifts, souvenirs, mini samples of goods, etc.;
• flyers, lotteries and celebrations;
• issuance of discount cards, opening of service centers in various regions of Ukraine, post-warranty service, home delivery service of goods with loading and installation.

The world's largest brands are successfully using these techniques, and the demand is not long in coming.

An example is a small chain of stores that sell ice cream. Since the 90s, it was little known to anyone, despite the fact that the products were of high quality. The owner decided to implement the creative concept of singing salespeople. A special jug for tips was installed in the room. If the visitor did not skimp on tips, then the staff sang funny songs. This allowed to create a positive unique image of the company and attract a lot of buyers.

Experienced specialists from the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will help you develop a strategy for promoting a new brand on the market and select unique but proven methods of stimulating sales. Please contact us only!