Development of naming of vodka products - everything is in the best traditions from the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Development of naming of vodka products - everything is in the best traditions from the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

There is a huge variety of names in the vodka brand segment. Other segments do not have a similar level of competition, so it is very important to create not only a creative brand, but also a bright name.

The main thing is that the name reflects the brand positioning strategy in the market. Also, developers should not forget about the design of packaging and labels, it should look modern or, on the contrary, traditional.


Vodka brands in the modern domestic market


Every year at least 2-3 vodka brands appear on the Ukrainian market. However, only a few are successful, and the rest imitate them or cite them. A striking example of imitation is the Otlichnaya trademark. This name is consonant with the famous brand Stolichnaya.

Initially, a typical theme was used for the naming of the first vodka brands in our country.

Typical topics for titles:

 

  • the name of the brand owner;
  • the topic of environmental friendliness and organic matter;
  • traditional national theme. Naming based on national values;
  • peculiarities of local flavor - naming based on the region or region where this vodka is produced.


Topic by the name of the founder of the vodka brand

 

In the first period of the 90s, branding was not developed, on the shelves one could find vodka with the names:

  • Peter the Great;
  • Kuzmich;
  • Slavyanskaya vodka.

These brands held leading positions in the vodka market. The consumer could immediately understand what price segment such products occupy.

A striking example is the Dovgan trademark, under whose name not only vodka was produced, but also such goods as teas, chocolates, sauces, mayonnaise. The naming of this company was created based on the name of the owner.

In order to achieve success in branding, you need to carefully consider all the nuances of a new advertising campaign. The main values ​​that should be embedded in a creative concept are the highest quality products and the absence of counterfeits and counterfeit goods. This is very important for the buyer, because not so long ago there were mass poisonings with low-quality vodka brands in our country.

The modern generation in 2019 chooses other drinks, guided by the design of the label and packaging. The older generation is connoisseurs of vodka. This fact can be explained by notes of nostalgia for the past era. The Green Mark trademark managed to make a breakthrough, because it is chosen by both young people and the older generation.

The topic of ecology and organic products, as always, remains on the wave of popularity among consumers. Vodka producers in Kiev or other cities of Ukraine continue to use this trend for their promotion concept. Often, the brand name, label and bottle shape reflect this concept.

Also in our country, you can see that vodka brands are very popular, the concept of which is based on a reference to a region or a specific area. During the economic crisis, the consumer gives preference to those vodka brands whose names seem familiar to him or are associated with their native lands.

The specialists of our branding agency are confident that the success of a brand directly depends on the chosen promotion strategy. One of the most important components of a brand is high-quality naming. The name should have a powerful semantic message.

Contact FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine professionals to create and develop high-quality naming of vodka products!