Naming in the pharmaceutical industry, the creation of naming of drugs from the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Naming in the pharmaceutical industry, the creation of naming of drugs from the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

A professional approach is required when developing a name for a medicine, as in any other business. This is due to the high level of competition in this area.

The pharmaceutical market is overcrowded, both in Ukraine and abroad. When choosing medicines, the consumer, one way or another, stops his gaze on the name. The incentive to buy is enhanced by positive names that carry a friendly emotional flavor.

If the name of a drug carries a negative message, it can lead to a decrease in profits and a deterioration in the company's image. Every time businessmen think seriously when choosing a name for a medicine. Naming in such an area as pharmacy is the most important factor in ensuring the competitiveness of products.

Naming in the pharmaceutical market segment is divided into three components:

 

  • trade marks of commercial doctors;
  • medical and preventive institutions;
  • names of medicines.


Commercial brands


Doctors in private practice are always scrupulous about developing a name. The name of the clinic or health care institution plays the role of the brand, and the name of the founder is the brand. The patient often chooses a single physician rather than the institution as a whole.

 

The need to develop a name for your own brand arises in such cases:

  • if you start a business by building an independent brand, then in the future it will help to conclude a profitable sale deal;
  • several specialists working under the same name.

 

Do not forget that calling an institution by its own name, such a naming will not carry any semantic message. And also such a name is not subject to legal protection. For many years, the popularity of commerce has been growing in medicine, so the owners are faced with the urgent issue of creating a name for their own brand.

Have you paid attention to the name of pharmacies in Kiev or any other city in Ukraine? You can still find names such as "Pharmacy No. 29", "City Polyclinic No. 10", etc. Only the number and prefix changed, meaning the location of the institution - city, regional, etc.

In our time, commerce is firmly entrenched in medicine. Entrepreneurs want to stand out in the market among others, so they create names that carry an emotional color and meaning.

 

For example:

  • network of pharmacies 36.6;
  • low cost pharmacies;
  • Dr. Stoletov.

A well-designed name and a creative logo design will help attract new customers and create a positive atmosphere around the brand. Thanks to the correct naming, the company will be able to become a leader in its market segment.


Development of names of pharmaceuticals

 

Dozens of new drugs appear on the Ukrainian market every year. These include:

  • vitamins;
  • antibiotics;
  • biological additives.

In fact, the composition of a drug is already a name for a new drug, but the terminology is too complex for ordinary consumers to remember. This is where naming from professionals comes to the rescue. It often happens that the name is a simplified version of the drug formula. It is easier to work with such a name, and the buyer will easily remember it.

FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists have vast experience in developing names for pharmaceuticals. We will help you develop a new brand in medicine and design labels and packaging for medicines. Hurry up to contact today!