Secret nuances in packaging design from FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Secret nuances in packaging design from FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


Creating a quality design is a very time-consuming but interesting process. It provides a huge field for designers and developers, but at the same time keeps them within certain limits, which cannot be deviated from.

An experienced developer faced technical tasks of any complexity during his career, so it is difficult to confuse a real professional. Difficulties can arise directly when agreeing on the wishes and preferences of the customer, it is necessary to equally display all opinions and motives in the finished solution.

It often happens that the customer is not sure of the success of the finished project, doubts its profitable financial implementation, and sends the project for revision.


List of major pitfalls in packaging design


The first main problem is the different taste preferences of the customer, consumer and designer. Designers are often subject to waves of inspiration and their solutions are very original and creative, not like something familiar. But a typical layman cannot always understand the subtle idea of ​​the designer.


There are several options for action in this situation:


  • Option "A" - testing several options. The client should immediately discuss all sorts of different concepts with the designer or branding agency. Testing makes it easier and cheaper to determine which design idea works best. A study conducted among several respondents will also help. You can send several employees of the company to a supermarket or to points of sale - to communicate with customers;
  • Option "B" - look around. Find brands that are very similar to your brand. The similarity should be in the target audience, pricing policy, area and sales region. Soberly evaluate their concept and design, perhaps similar solutions will suit you too. During such an analysis, you can also identify the shortcomings of competitors, their mistakes and shortcomings. This will help you avoid such mistakes in your design decision.

The second problem is the direct representation of the product on the label or packaging. This is a common problem. The customer wants to see an appetizing and delicious cake or steak on the package. On supermarket shelves, products look almost the same - cereals, soups, snacks, etc. In this situation, it is important to maintain a balance between design and an appetizing image, the packaging should stand out from the rest and be original.

But it can be difficult to adhere to this rule, so if you have to choose between a “tasty” image and an original one, then definitely choose “tasty”. The buyer chooses with his heart and purchases not a beautiful package, but the product itself.

The third problem is too many unresolved issues. When developing a design, it is necessary to concretize all tasks and questions as much as possible and allocate sufficient time to complete the project.

Ideally, the customer should present his wishes and ideas to the designer as accurately and clearly as possible. The contractor should receive the most detailed information about your brand and trademark. Thus, the designer's time spent on explaining the brand concept is reduced. The minimum time for a project to be completed by a designer is about two months.

Contact the specialists of the FINE branding and marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa to develop a high-quality design project for a new brand in Kiev or another city in Ukraine.