Development of positioning of the naming of the vodka trademark from the branding and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Development of positioning of the naming of the vodka trademark from the branding and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The buyer initially catches the eye of the label - its design, shape, image size, etc. If the shape and design of the packaging could interest the buyer, then at the next stage he begins to study the product itself.

The text part on the label helps to remember the product and form a positive image of the brand in the mind of the buyer. The indispensable helpers of the brand image are: a unique selling proposition, an original name, a wide range of products and a professional positioning strategy.

Any businessman who at one time started developing a vodka trademark is aware that it is not so easy to register a new trade name. In this market segment, almost all names have already been taken and it is very difficult to choose a new original.

That is why the manufacturer focuses on the name of the brand, if he has already managed to create it. High-quality naming is supported by a unique selling proposition and brand positioning.

The unique selling proposition contains the essence of the product or service offered, which will certainly interest a potential buyer. This article provides examples of the successful application of USP in developing the name of a vodka trademark in Kiev and every city of Ukraine.

 

Examples of domestic brands of vodka


The first example is the Perepelka trademark. The naming draws an obvious analogy with a quail bird. The essence of the USP is that vodka is produced on quail eggs. The filtration technology has been specially developed for this brand. The Ukrainian Institute of Natural Products participated in the development.

Filtration of vodka with the protein of pure quail eggs is a unique modern technology, it emphasizes the successful positioning of the brand on the domestic market. The media provided enormous support in their time and supported the advertising campaign of the brand, which helped to achieve tremendous success and increase sales. The developer saw that the brand was successful, quickly navigated and created a whole line of similar products.

The next example is the Belogorie trademark. The concept of chalk filtration of vodka was chosen as a unique selling proposition. The water used for the production of vodka is initially filtered using a natural material - white chalk. This technology provides softness and pleasant light taste.

Products of the Belogorye trademark are considered rather souvenir. Such vodka is more often presented as a gift; such a unique selling proposition evokes positive associations and looks appropriate.

Another good example is Dubrovka vodka. When a consumer hears the name of a brand, vivid pictures of a peaceful oak forest or just a century-old spreading tree appear before their eyes. None of the manufacturers have used such a USP before. The vodka produced on acorns will definitely be remembered by the buyer and will interest him. This technique is supported by the taste of acorns, since acorn flour is used in the production.

Other quality ideas from vodka producers:

 

  • Serebroff vodka;
  • Avant-garde brand;
  • Vodka Absolute Standard.

Contact FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists now to develop a successful brand.