Trade is not possible without advertising in our time.
In the media, we see different ways of promoting products or services every day. They can also be found on public transport or on the radio.
To increase consumer interest, businessmen conduct various promotions, because they serve as an excellent advertising lever for brand promotion. An increased interest is created around the product or service. Unfortunately, few people will be able to remember the plot of a commercial that was seen an hour ago or reproduce the text of a poster or banner.
In order for the buyer to remember the plot of the commercial, the developers use provocative and shocking technologies. Tricks like these will inevitably capture the attention of consumers and help a brand to be remembered. Nowadays, the quality of the goods is not so important, because the competition has reached gigantic proportions and on the market you can find several tens or hundreds of similar goods at affordable prices. The use of shocking ads is a powerful technique to make a loud statement in the market.
This advertising method is widely used by large corporations. It is important to keep a balance and not cross the line of a negative image.
Clothing maker Sisley loves to shock the audience and constantly keep on the wave of provocation. The company works with a renowned American photographer to create a professional advertising campaign with elements of provocation. There is a certain aura and image created around Sisley's posters that sets the firm apart from anyone else looking to simply increase sales.
Shocking emotions that arise in the viewer when watching commercials, cause a wave of negative emotions in the viewer. Advertising developers even use violent scenes for their commercials.
At first glance, it may not be clear which product is being advertised. Only a picture is deposited in the viewer's mind. If the image is accompanied by sound or a sonorous inscription, then memorization is guaranteed.
Shocking ads have the following goals:
Advertising can be quite gentle and not carry any violent motives in the plot. It will not generate powerful negative emotions in the consumer. Such stories are focused on a specific segment of the audience and carry only veiled shock content. For example, such an advertisement could include the damaged car depicted on the poster, which was damaged in an accident.
A small font is chosen, especially if a provocation is included in the advertising proposal. A text with details of the accident or death of the driver can be placed under the car image. Such a text is unpleasant to read, even if it bears a warning or instructive character.
When creating a shocking ad, bets are placed on the subconscious of the audience. The developer wants to influence the psyche of the average citizen. In the era of high technologies, it is difficult to interest the consumer, but it is possible. Contact the specialists of the FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, or any other city of Ukraine to develop a high-quality provocative and bright advertising campaign!