In Ukraine, word of mouth marketing began to gain momentum only recently. Large companies are increasingly using this type of marketing to promote their product or service.
Word of mouth marketing has several names, for example, in Ukraine it is word of mouth, and in European countries and the USA it is called WOM marketing.
This type of marketing has actually existed for many years, from the very moment when people learned to exchange information through speech and communication. People tell each other various information, describe events, natural phenomena and objects, share facts, experiences, including advertising of certain goods and products.
But marketers first introduced word of mouth in the United States more than ten years ago as a service for developing an advertising campaign and promoting promotional offers.
Nowadays, word of mouth from person to person is used in the following cases:
But this type of marketing has its drawbacks. Word of mouth is impossible to control and organize. The transmission of rumors can significantly distort information. It is very difficult to predict the outcome of events in this case, the businessman risks losing and getting a blow to his reputation.
There are benefits to word of mouth marketing, however. Among them there is high recognition. Customers have the opportunity to try out products or services, which only increases their chances of buying.
If you have decided to use word of mouth to promote your business in Kiev or throughout Ukraine, then you need to remember the following nuances:
In European countries, word of mouth marketing is becoming very popular; it has already surpassed ATL marketing in terms of rating. In Europe, marketers are building reliable ad channels that are similar in reach to TV ads.
The share of word of mouth marketing in Ukraine for developing brand promotion on the market is not yet commensurate with the total share of marketing research.
FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists have vast experience in developing business promotion strategies in Ukraine. Contact us today and we'll help you create quality word of mouth marketing!