Types of mobile advertising from specialists of the FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Types of mobile advertising from specialists of the FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

High-quality advertising is always needed to promote business in Ukraine. Thanks to fierce competition and the struggle for a place in the sun, many new advertising media are being created.

Mobile advertising has rapidly entered our life and has become widespread. Any average Ukrainian received various messages on a mobile phone with some kind of commercial offer: lending services, shares of retail chains.

 

Features of creating mobile advertising


Our daily life in 2019 is filled with a huge number of gadgets and electronic devices. The smartphone has become a part of our life, without which we cannot imagine a day of our work. Advertising developers keep up with modern trends and the narration of a particular product occurs through various communication channels:

  • television broadcasting;
  • radio stations;
  • print mass-media"
  • Internet.

 

The function of mobile advertising is the transmission of information to consumers through his personal mobile phone.

 

Types of data transmission channels in messages and advertisements on your mobile

 

Firms engaged in advertising mailing to mobile phones use three main communication channels: SMS mailing, Unstructured Supplementary Service Data and ICB. According to these communication channels, there are 3 types of mobile advertising.

  1. Sending by SMS. The most popular way to advertise a product or service. The disadvantage is that there is a high probability that the message will not be read. A pop-up unread message causes a certain inconvenience to the user. Ultimately, most users still click the "open message" button. The goal is achieved - the message has been read, about 10% of 100 users will be interested in the information.
  2. ICB messages. Designed as a pop-up teaser without sound. If the user is interested, then he can get acquainted with more detailed information. A large number of mobile operators have the ability to send a message - ICB. It is also possible to select a local audience, for example, by city, age, etc.
  3. Implementation of Unstructured Supplementary Service Data Requests. In simple terms, when checking the account status on a mobile phone, the message contains a request for some information, in response the user receives an advertising message. Such messages do not clog the phone memory, as they are not saved.

For users, a plus is the fact that mobile advertising is harmless, does not require any financial expenses and additional actions. Any mobile phone accepts such messages, so no additional technical requirements are required.

Mobile advertising covers a huge number of the population, this number tends to 100%. Most Ukrainians use mobile phones every day, every minute, which means that everyone receives SMS messages. For a developer, this means that his message will reach any user.

The disadvantage is the negative reaction of subscribers when reading messages from an unknown author, which contains advertising information. Most users delete such messages immediately. But this does not affect the goals set, because the audience coverage is very large.

To create high-quality mobile advertising, contact the FINE branding and marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists.