High-quality advertising is always needed to promote business in Ukraine. Thanks to fierce competition and the struggle for a place in the sun, many new advertising media are being created.
Mobile advertising has rapidly entered our life and has become widespread. Any average Ukrainian received various messages on a mobile phone with some kind of commercial offer: lending services, shares of retail chains.
Our daily life in 2019 is filled with a huge number of gadgets and electronic devices. The smartphone has become a part of our life, without which we cannot imagine a day of our work. Advertising developers keep up with modern trends and the narration of a particular product occurs through various communication channels:
The function of mobile advertising is the transmission of information to consumers through his personal mobile phone.
Types of data transmission channels in messages and advertisements on your mobile
Firms engaged in advertising mailing to mobile phones use three main communication channels: SMS mailing, Unstructured Supplementary Service Data and ICB. According to these communication channels, there are 3 types of mobile advertising.
For users, a plus is the fact that mobile advertising is harmless, does not require any financial expenses and additional actions. Any mobile phone accepts such messages, so no additional technical requirements are required.
Mobile advertising covers a huge number of the population, this number tends to 100%. Most Ukrainians use mobile phones every day, every minute, which means that everyone receives SMS messages. For a developer, this means that his message will reach any user.
The disadvantage is the negative reaction of subscribers when reading messages from an unknown author, which contains advertising information. Most users delete such messages immediately. But this does not affect the goals set, because the audience coverage is very large.