Subtleties of the service presentation from the FINE branding agency specialists Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Subtleties of the service presentation from the FINE branding agency specialists Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


Today, the Ukrainian service sector is in its infancy. The business of domestic services is only learning the subtleties of marketing, it does not always enjoy great success, the client is not yet one hundred percent satisfied.

Sometimes the service is too intrusive or useless. A service, in fact, is the same product that has no physical form, only it does not need a warehouse or packaging. Any service requires a high-quality presentation and the development of a creative concept to attract new audiences. For services, packaging is not material, but psychological.

From the point of view of psychology, it is much more difficult to create packaging than material packaging, since many factors are involved in the creation process. The psychological wrapper does not have the usual properties, so it can be considered as a special type of product.

Factors of psychological packing of the service:

  • atmosphere at the immediate point of service;
  • personal characteristics of people involved in the presentation of services;
  • design of advertising messages, announcements and other printed materials;
  • the image they create in the eyes of the consumer when they visit your store or office.


Service packaging is provided in the following forms:

  • tangible part - office premises, goods, visitors;
  • the process of work of technical means and equipment, the behavioral factor of the audience;
  • psychological side - appearance, first impression.

Research on psychological presentation and packaging has found that all packaging elements are ways of expressing different marketing strategies and leverage.

The nature of intangible psychological packaging is quite complex; an integrated approach is needed to develop a high-quality promotion strategy. Do not forget that this issue needs to be given due attention, no less than naming, price, label design, etc.


Subtleties of selling services


The service cannot be touched by touch, it cannot be seen, it is intangible. Each consumer is able to imagine a service in a different way. The most important factor in distinguishing services from each other is cost. But the philosophy of fighting a competitor is not only about pricing, because ultimately the consumer will lose confidence in your brand and become disappointed, which means that they will not re-purchase your services.

In such cases, it is necessary to present the services as a product. This will help to make your services recognizable and the consumer will get real benefits from the purchase.

Methods by which the service is presented:

  • transformation of a service into a commodity;
  • reversal of action in this product;
  • dividing the service into several levels and selling in stages;
  • a combination of services, a mix of new proposals.


Service branding development


When developing the branding of your service, the image of your company is built. You are doomed to success if you manage to create a brand out of a service, introduce fashion to it and become its trendsetter.

Branding consists of:


  • uniqueness. If the services are not unique, then you need to create additional options that have no analogues. For example, offer exclusive content on a new connection to the Internet;
  • presentation. It is impossible to show services visually, but you can apply symbols, attributes such as flyers, business cards, catalogs, etc.

Create your unique service in Kiev or all over Ukraine with the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists.