Today, the Ukrainian service sector is in its infancy. The business of domestic services is only learning the subtleties of marketing, it does not always enjoy great success, the client is not yet one hundred percent satisfied.
Sometimes the service is too intrusive or useless. A service, in fact, is the same product that has no physical form, only it does not need a warehouse or packaging. Any service requires a high-quality presentation and the development of a creative concept to attract new audiences. For services, packaging is not material, but psychological.
From the point of view of psychology, it is much more difficult to create packaging than material packaging, since many factors are involved in the creation process. The psychological wrapper does not have the usual properties, so it can be considered as a special type of product.
Factors of psychological packing of the service:
Service packaging is provided in the following forms:
Research on psychological presentation and packaging has found that all packaging elements are ways of expressing different marketing strategies and leverage.
The nature of intangible psychological packaging is quite complex; an integrated approach is needed to develop a high-quality promotion strategy. Do not forget that this issue needs to be given due attention, no less than naming, price, label design, etc.
The service cannot be touched by touch, it cannot be seen, it is intangible. Each consumer is able to imagine a service in a different way. The most important factor in distinguishing services from each other is cost. But the philosophy of fighting a competitor is not only about pricing, because ultimately the consumer will lose confidence in your brand and become disappointed, which means that they will not re-purchase your services.
In such cases, it is necessary to present the services as a product. This will help to make your services recognizable and the consumer will get real benefits from the purchase.
Methods by which the service is presented:
When developing the branding of your service, the image of your company is built. You are doomed to success if you manage to create a brand out of a service, introduce fashion to it and become its trendsetter.
Branding consists of: