Stories of world leaders in vodka production from FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Stories of world leaders in vodka production from FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

 

The Finlandia trademark is one of the most famous brands for the production of vip-class vodka.

Vodka under this brand is produced in Finland, products are used exclusively natural and environmentally friendly:

  • polar barley grain;
  • clean spring water;
  • berries and citrus fruits.

The source of water for making alcohol under the Finlandia brand is unique - it is the purest water in the south of the country, the village is called Rajamäki. Alcohol is made from barley, which is grown using special technologies and under certain conditions. In this region, the polar day lasts about seventy days, during this entire period, barley grows and ripens.

Back in 1889, vodka production began in Finland. But it became a real brand and a recognizable trade mark already at the end of the twentieth century. In the seventies, vodka began to be sold in a number of European countries, and even later in the United States. And by the nineties, Finlandia vodka had become one of the most popular brands in the world.

Marketers introduced their unique selling proposition and began to produce alcoholic flavored drinks in addition to classic vodka. The drinks have the following aromas:

  • mango;
  • lime, grapefruit;
  • cranberries, wild berries, black currants.

Finn Tapio Wirkkala was the author of the classic design of the bottle in Finland. The modern types of vodka - "Crystal Ice" and "Melting Ice" were redesigned. The author of the new bottle design was Harry Koskinen.

 

The creation of Absolut vodka


The Absolut brand was produced and implemented in Sweden and is over 125 years old. The global brand was founded in 1878, when “absolutely pure vodka” entered the shelves. For production, the method of continuous distillation, purification from impurities and preservation of the natural qualities of raw materials was used. The founder is Lars Olsson Smith.

During the production process, Absolut vodka also began to be exported to a number of European countries, where it gained extraordinary popularity and success. On its centenary, the company decided to start exporting its products to the United States.

The modern design of Absolut alcoholic drinks bottles and labels looks creative and interesting. The developers of the Absolut trademark had been thinking about the design for a long time, and once they were inspired by the Stockholm showcases of shops and shops, when they saw a glass bottle for medicinal mixtures. The container attracted attention with its simple design and at the same time elegant shape. The brand's design has already involved a modified bottle shape and the developers decided not to use a label, which made an emphasis on the purity of vodka.

Even in 2020, the design of a bottle of Absolut vodka is rightfully considered a masterpiece and a unique design solution. It's all about simplicity and uniqueness, the shape of such a bottle is recognizable in almost any city in the world. The glass is professionally crafted and the bottle seems to radiate a crystal-clear shine.

Over the years, the company underwent a rebranding, and the name was changed due to legal nuances and began to sound like Absolut Vodka. The manufacturer emphasizes that the products were manufactured in Sweden, as indicated on the label.

In terms of competition, Absolut vodka overtook Finland vodka back in the eighties of the last century. And since 1986, the brand has managed to overtake even Stolichnaya. In terms of world production volumes, Absolut today occupies an honorable third place on an equal footing with world leaders.

FINE branding agency specializes in the design of labels and bottles of alcoholic brands in Kiev and other cities of Ukraine. Apply for a consultation right now!