Modern trade marketing tools 2020 from FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Modern trade marketing tools 2020 from FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


The main direction of trade marketing is to strengthen the effective interaction of subjects in the distribution chain.

The basis of trade marketing is the use of sales markets as tools for implementing measures to increase the effectiveness of your brand's sales. The task of any marketer is to acquaint the audience with a new product and get them interested. A product is bought only under one condition - it has interesting properties. Trade marketing develops distribution and improves the functioning of all sales routes.

What is hidden in the concept of trade marketing?

Modern trade marketing is considered the only effective means of promoting young brands on the market. Only drastic measures and actions help to motivate all participants in the trade process: agents, managers of wholesale trade networks or small retail stores.

Levers of modern trade marketing

System of discounts in wholesale and retail chains:

  • individual approach;
  • simultaneous purchase;
  • seasonal discount.


Bonus program for retail chains:

  • for the purchased single item;
  • for an overfulfilled sales plan;
  • discount coupons.


Levers of influence on buyers:

  • seasonal discounts and promotional offers;
  • auctions;
  • competitive programs, sales;
  • game competitions.


The promotional offers of the program are aimed at solving the problem posed for expanding distribution, increasing the level of purchases and developing communication between business partners. Promotions are agreed and clearly defined goals. The motives of the script characterize the quality of the action itself. The results of the promotions clearly demonstrate how product sales are progressing.

Types of loyalty programs in retail chain marketing:

  • motivational action taking place in order to stimulate customers with gifts and cash bonuses;
  • promotional offers that are aimed at expanding the range of products of one manufacturer in the network;
  • proposals aimed at increasing the volume of goods;
  • actions, the purpose of which is based on the reduction of receivables;
  • activities to expand the client base.

Promotional offers that are aimed at the buyer are aimed at solving the following tasks:

  • informing the audience about the brand and its strengths, strengthening the reputation and familiarizing with the product;
  • guarantees of benefits from the purchase of your product.

The buyer also gets the maximum benefits from the purchased product. They can be expressed in loyalty programs or promotions, in gift packages for a purchase or a significant price reduction.


Modern trade marketing strategy


Creating a good strategy consists of the following steps:

  • study of the mood and situation in the market segment;
  • attention to the desires and interests of the audience;
  • creation of a promotion strategy.


The algorithms for creating marketing strategies describe the procedure for firms using resources aimed at achieving a positive result. And the end result is only an increase in sales and maximum income for the company.

Trade marketing performs the following functions:

  • merchandising;
  • close communication with clients;
  • system of coefficients of the level of sales.


Development of a high-quality merchandising strategy for a business in Kiev or any other city in Ukraine - a set of recommendations and advice on product direction through sales channels.

FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists will help you develop the right program of interaction and communication with the audience and expand your client base. Apply today!