Ukrainian companies producing vodka from the branding and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Ukrainian companies producing vodka from the branding and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The average consumer in our country does not notice a significant difference between vodka brands from different price segments.

Vodka brands from the low-cost segment are focused only on results. The buyer does not expect anything supernatural from her, thinking that all vodka is exactly the same and there is no point in overpaying. Vodka from the middle price segment has a higher quality, but in practice it is difficult for the buyer to explain the difference.

And only lovers of premium vodka see the differences and note that everything depends on the raw materials from which the product is made and the degree of its purification from foreign substances and impurities. In some cases, the consumer used the term “alcohol quality level” in the survey. Only a small part of the audience realizes that they are overpaying large sums of money. The rest of the respondents buy vodka by choosing a well-known brand name.


Ethyl alcohol classification


Our state has a special system for alcohol standardization.

List of types of ethyl alcohol for alcohol production:

 

  • the first grade of ethyl alcohol not used to make alcohol;
  • ethyl alcohol of the highest level of purification;
  • base;
  • extra-grade alcohol;
  • the maximum cleaning level is lux.

 

Domestic raw materials must be produced in accordance with the following requirements:

  • clean consistency, transparency;
  • lack of pronounced extraneous tastes and odors.

The quality level of raw materials must correspond to several factors: the percentage and proportion of methanol and ethyl alcohol. Content of fusel oils and aldehydes. The strength of the drink is determined by the percentage of ethyl alcohol.

 

The main characteristics of vodka alcohols

 

For the manufacture of even the simplest cheap vodka, alcohols of the highest purity are used; it does not require much effort to promote and develop an advertising campaign. Also, such alcohols are used for the production of strong alcoholic liqueurs and various fruit liqueurs or for any other trade proposals.

Highly refined alcohols are produced mainly from cereals, sugar beets and potatoes, less often molasses is used.

For the manufacture of alcohol of the level of cleaning Extra, grain of different types or its mixture with potatoes is used. The starch content of potatoes should not exceed 50%.

Luxury alcohol is made from premium wheat or a mixture of wheat grain and rye. The alcohol is purified to the best possible degree from fusel oils and impurities. This alcohol is called the sixth generation alcohol, it is used to produce the most expensive vodka. Premium vodka has its own philosophy and concept of promotion.

If alcohols are produced for export abroad, then the composition of the material and the percentage are prescribed in the contract. The maximum amount of ethyl alcohol is used to make alcohol, in particular vodka.

The quality of Ukrainian vodka brands directly depends on the type of alcohol that is used to create. The pricing policy of vodka depends on the quality level:

 

The four main price levels of domestic brands of alcoholic beverages:

  • economy class level;
  • middle level;
  • premium level;
  • super-premium class.

The first level is economy, its quality is very low, such vodka is produced from alcohol of the highest purity, but with minimal filtration. The second level is vodka of average quality, its price is acceptable, and Extra-class raw materials are used. Premium level and super-premium are elite vodka that requires the development of brand positioning. Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine