High-quality rebranding in the banking system in Ukraine from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine
One of the main marketing tools is high-quality rebranding. Rebranding does not depend on the direction of business and brings significant changes in the company.
Changes in the name, as well as the development of a new design for the premises and logo are common. The visual design of the brand and corporate identity are changing.
Rebranding is not an easy process; it involves a lot of effort.
As a rule, two components can be attributed to rebranding:
- restyling development;
- positioning concept.
Rebranding development is also a lengthy process and involves high financial costs. There are many moments and situations when the owner decides to create a new brand rather than revive the old one. It will be much more profitable.
When is the time to rebrand?
The decision to rebrand the banking system is made in the following cases:
- financial rehabilitation of the banking network;
- reducing the level of influence of the brand on the audience;
- loss of company uniqueness;
- rebranding on the wave of maximum brand success to strengthen the brand's position;
- focusing on the unique qualities of your brand;
- attracting new customers and increasing loyalty to the company;
- development of new business areas.
The essence of banking rebranding
Rebranding in the banking system in our country is carried out when several banks under different brands are merged together or in the case of a foreign company acquiring a Ukrainian bank. An example is the situation: at one time, Alfa-Bank carried out a complete rebranding. After that, the reunification of Alfa-Bank Express and Alfa-Bank took place. The company received an updated logo that looked like the letter A and had a bright red color, under the letter there was a thin line and the inscription Alfa-Bank.
The reason was the negative informational response that formed around this bank.
Rbranding as a change in the image of the banking network
The development of rebranding in Kiev or throughout Ukraine is carried out to change the image of the banking network. Most banks strive to be closer to the audience and arouse interest from potential customers in banking products and loyalty systems. Bank owners listen to the opinions and sentiments of customers and try to do everything to become better.
List of the main stages of developing a bank rebranding in Ukraine
Bank audit, the main purpose of which is to conduct a complete analysis of brand awareness, clarify the attitude and level of loyalty of the audience to it.
Consumer testing is carried out, during which it is necessary to obtain answers to the following questions:
- existing problematic aspects of perception of your bank;
- assessment of the reputation and image of the bank;
- assessment of the advantages and disadvantages of the bank;
- highlighting the main strengths and advantages of the bank over competitors;
- the effect of retail branding on consumers.
Development of repositioning of the banking network. This means changing its core features and reinforcing them in the customers' memory.
High-quality restyling of the bank - specialists change the design of the premises and endow it with new quality characteristics.
Development of internal and external communication links, the task of which is to convey to the audience all the benefits of the brand.
The FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists will help you develop a high-quality ready-made solution for rebranding your bank in any city of Ukraine, contact us right now!
