Development of a selling company name in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from specialists of the FINE branding agency Development Company: AI, Blockchain, IoT
A businessman is often faced with the question of choosing a name for a new company. What impact does a name have on business success? How to choose a name for a new company in Kiev or any other city in Ukraine?
For the entrepreneurial pioneer, many new terms are emerging, what do they mean? A young businessman cannot do without the help of qualified specialists, which will save him from unnecessary actions and lead to business success.
The first step is to generate all sorts of name variations for the firm. Unfortunately, randomly generated naming results are not always suitable. Nothing comes easily, choosing a name is a rather responsible process. It is important to understand that the generator does not produce excellent results for all areas of activity: the generated name may work for a sportswear brand, but for lingerie, none of the options will work.
To control and influence the naming development process, you must be aware of the naming rules and know all the current market trends. The contractor must clearly understand your goals and ideas, for this a technical task must be created.
Functions of brand names in Ukraine
The name and high-quality original logo serve as brand identifiers not only in Kiev, but throughout Ukraine.
The main task of naming development is so that a potential consumer immediately identifies and distinguishes your brand from others when he hears its name. The better the name is fixed in the mind of the buyer, the higher the likelihood of an increase in sales and ratings among competitors.
Requirements for naming development:
- High level of memorability. The name should be unusual, but at the same time understandable and not banal. You can test the reaction of your audience by naming a group of people with several name variations. Ask to repeat the memorized options in a few minutes. If the names meet the requirement and are easy to remember, the group will easily repeat them;
- sincerity of the name - the name must contain true information about the strengths of the product and its origin history, pricing policy and creative concept. It is strictly forbidden to use false information, because the consumer may be disappointed in your brand and this will lead to disastrous consequences for the business. The consumer must read the clues that the developer gives him in the title. These should not be direct clues, you can display the company's positioning strategy in the title.
- creative concept in naming. An important factor is the fundamental difference from competing companies. The meaning of the name should not be repeated and be consonant with any other names. Your brand name should not be similar to any well-known name to avoid confusion. It is also necessary to take into account historical factors and geographic referencing - this concerns the production of alcohol and cheese products;
- positive approach and irony - a certain group of buyers very well perceives names in which elements of "jokes" or jargon are traced. But you should be careful and carefully study the origin of some slang words and their meaning, otherwise it can harm the development of your business.
Professional naming services from the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists!