Practical advice on naming - ways of choosing a name from the specialists of the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Practical advice on naming - ways of choosing a name from the specialists of the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

In the early stages of branding, developers have to choose a name for a new company.

For the process of brand promotion on the market, the name of the company and its products is of great importance. The name reflects the main semantic message of the company and is the carrier of philosophy. Naming directly affects the company's image and rating in the market.


Why do you need naming development?


During the naming procedure, suitable names of goods or services are generated. The challenge is to develop a name that will increase brand awareness and memorability. This drives sales and increases customer loyalty and affection.

In 2020, developers use various naming technologies to choose the name of a company in Kiev or in other cities of Ukraine. Choosing a selling name for a new brand is much more difficult than naming a pet.

The name should appeal to the audience and appeal to the majority of consumers, as well as withstand high competition. The name forms a certain image, your future fate and business success depends on it.

 

Statistical data on naming in Ukraine:

 

  • about 10% of respondents will not use the company's products and services if the name does not attract them;
  • in 9 out of 10 cases, the client will give preference to the company, the name of which seems to him more attractive and will inspire confidence;
  • almost 80% of companies cease activities in a short time due to poor-quality naming;
  • in our country every year 10-12 thousand new trade names are registered.

 

Stages of developing a selling naming

 

In order for your company to generate high profits and be recognizable throughout the country and abroad, you need to contact the specialists of the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine for a high-quality name selection.

There are several simple but effective naming techniques that include several stages:

 

  • research of a potential consumer. Determination of the main desires and needs of the audience, identification of the main preferences and motivation;
  • a list of the names of competitors in your market segment. This method will help you understand what the competing companies were guided by when choosing a name;
  • basic requirements for a name;
  • generator of different name variations;
  • trade name registration procedure.

 

Методики выбора названий

 

  1. Using the name of the company founder, such as McDonald's or Ford.
  2. Choice of a phrase.
  3. The alliteration method is a name that contains rhyming words.
  4. Drawing analogies and associative series - naming based on existing names and titles. For example, the names of the planets of the solar system or characters, historical figures.
  5. Hidden meaning.

To protect themselves and their rights, the owner must register a trademark. The registration procedure takes place at Ukrpatent and lasts from a year to 20 months.
After completion of registration, the entrepreneur is issued a certificate of registration of the trademark, the trademark is entered into the state register.

A brand seeking to dominate the market must have a quality unique name. A high-quality name will help multiply the company's income.