Factors of influence of the development of retail branding on the audience. Creation of a brand of a chain of stores of meat products from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Factors of influence of the development of retail branding on the audience. Creation of a brand of a chain of stores of meat products from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Interior design these days has a significant impact on consumer consciousness. Retail network developers are able to create a unique atmosphere using advertising media.

The buyer develops special emotions and develops a certain pattern of behavior. For shoppers in 2020, the store will no longer be a simple place to shop. The store is about impressions, emotional coloring and images, as well as a shopping experience. Retail branding just helps to create additional incentive for the audience.

The main task of developing a retail chain branding is to create a beautiful and memorable shopping place to which the customer will return again and again.

The components of the retail chain branding can be traced in sales areas, in interior design, they help to develop the right image in the minds of potential customers, which will increase purchasing power.

Building a retail network branding is based on the emotions of customers. The rational component fades into the background. The strengths of the product, its functionality and benefits from the purchase are emphasized to a much lesser extent.

The peculiarity of such branding is that it builds not only the usual communication links with the audience, but also creates a unique space - the design of retail space, advertising products, shop windows, architecture, and even price tags.

 

Retail branding can be divided into several classifications:

  • hard and soft discount. In the first case, the interior of the store is designed as simply and concisely as possible - inexpensive equipment, a small number of staff, simple display of products, a small advertising budget. The assortment must contain at least 800 items. With a mild version of the discounter development, much attention is paid to the design of the premises - the trade equipment is of only high quality, the staff is large, the display of goods is carefully thought out, and the advertising budget is large. The assortment includes more than 1200 items;
  • mass-market stores. They are characterized by: a wide range of goods - at least 15 thousand headings. Affordable pricing policy.

 

Classification of retail space by size and philosophy:

 

  • A supermarket is a department store where sales are made through a checkout counter. Self-service is at the heart of supermarkets. About 4 thousand people pass through the supermarkets every day;
  • in the hypermarket, the shopping range is slightly larger - about 70 thousand. titles. The layout of the goods is carefully thought out, the service and maintenance is at a high level, many loyalty programs and promotions, as well as the delivery option;
  • family-type stores are created to sell goods of daily demand, the share of which is about 50-60%. Retail outlets have a small area, average quality products, loyal prices.

 

Creation of a meat brand in retail

 

Marketing specialists identify potential consumers and target audiences, study profitable store locations, and develop a brand positioning strategy.

 

The meat retail brand is based on the following promotion concepts:

  • the pricing policy is loyal and affordable.
  • production of meat products in accordance with traditional recipes;
  • correct associations with your brand in Kiev or any city in Ukraine.

Contact FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists today to develop high-quality retail branding.