Development of integrated branding for the retail network. Practical advice from FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Development of integrated branding for the retail network. Practical advice from FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

For shoppers in 2020, the store is no longer a simple place to shop for everyday goods. The store today is a combination of emotions and rewarding experience.

Development of branding for a chain of stores, implementation of a marketing concept and competent positioning of the company will ensure the creation of the right attitude and a positive atmosphere. The consumer will want to come back to you again.

In Kiev or any other city of Ukraine, retail chains or retailers can create a bright memorable brand. Nowadays, this can be done even with a small budget. Retail chain branding is a powerful emotional concept that can bring any idea to life.


Trade network branding concepts

 

Retail literally means retail. The retail trade network includes certain rules that must be followed to organize the trade process and correct communication with the consumer.

Retail network branding is an integrated approach to developing a retail network and creating a unique brand. Branding must include a high-quality promotion strategy that can arouse great consumer interest in your company. Such a promotion strategy contains some messages to the audience that will have an impact on it and convince the buyer that he should make a purchase in your store.

 

Branding concepts:

  • the concept of retail is a point of sale where you can buy retail goods. It can be a pharmacy, a cafe, a car salon, etc .;
  • the concept of a retail network is several points of sale that are united by a single format, management system, promotion strategy and philosophy, as well as pricing policy;
  • development of branding in retail networks - creating a unique brand for a retail chain and developing a promotion strategy.

The creation of branding for a chain of stores includes the following activities: corporate identity of a retail chain, development of a navigation system, design of retail and technological equipment, design of showcases and the interior of a separate store.

Business owners who do not consider it necessary to pay attention to these aspects lose their competitiveness in the market. A customer will not go to a store that has an inconvenient location, outdated equipment, and poor service. The store should have a beautiful presentation of the goods and its own unique brand. This will help the special tools of the retail network branding.

When creating a logo for a new brand of a retail chain, you need to take into account the wishes of the audience. The developer must clearly distinguish and understand who his product is intended for; the logo design directly depends on this. Colors and font style are chosen based on the concept and style of the chain of stores. A high-quality logo acts as an element of identification and remains relevant for a long time.

 

The style design concept contains:

  • trade network sign;
  • corporate logo;
  • palette of colors;
  • font style;
  • packaging and label design.

A well-designed navigation system exudes customer care, which increases the level of customer loyalty to your brand. To stimulate consumer demand, it is necessary to present the assortment in a beautiful and high-quality manner.

Specialists of the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will help you carry out a comprehensive branding of your retail network in any city of Ukraine, contact us right now!