Names checklist, naming assistance for your business in Ukraine from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Names checklist, naming assistance for your business in Ukraine from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Naming is a very important step in branding, which requires a competent approach and is divided into several stages.

If you decide to create your own business in Kiev, this article will be useful to you. The development of a selling name must be approached not only creatively, but also following the instructions step by step.

 

Development of high-quality marketing analysis

 

Market research is essential at the initial levels of branding development.

 

This stage involves:

 

  • studying the features and trends of the market;
  • analysis of the productivity of competitors;
  • identification of leading firms and main competitors. Identification of strategies for promoting competitors;
  • selection of the target audience of buyers;
  • studying the desires, hopes and expectations of potential consumers. At the same time, you need to take into account what language the audience speaks. Identify the most common words in the lexicon, possibly even slang expressions and jargon.

 

General characteristics of the new brand in Ukraine

 

A complete description of your new company can only be drawn up based on the results of marketing analysis and after determining the needs and desires of the audience.

 

The list of brand properties should include the following information:

 

  • what taste does your company's products have, color palette and packaging design, sizes;
  • mission and philosophy of the company;
  • the strongest sides of the brand that can withstand competitors, information about the advantages;
  • a description of your unique selling brand proposition;
  • brand creation legend.

Your brand should be characterized with as accurate words as possible, which will help develop a quality selling name. In order to correctly draw up a brand description, it is necessary to conduct a SWOT analysis.

SWOT analysis helps to identify important internal and external factors, identifies potential threats to business, negative aspects affecting the development and promotion of business in Kiev and throughout Ukraine, as well as weaknesses of the company.

 

Development of ideas

 

The next step in branding is building the main idea of the new brand, which needs to be conveyed to consumers through the name.

 

The main methods for generating fresh ideas for naming:

 

  • you need to brainstorm. In the process of collective work, a lot of ideas are put forward by the participants. In the course of debates and discussions of various options, the results and analysis of the decisions made are summarized;
  • mental map. There is an opinion that the degree of creativity in thinking depends on what kind of memory a person has. The method consists in the fact that in the center of the blank sheet the key phrase is written, and all variants and associations are written on the branches outgoing from the center. The result is a whole map, with which it is easy to choose the appropriate option;
  • Gordon's method is synetics, in other words, it is a search for similar options. The main object is selected and a table is drawn up with all possible analogies that are associated with it;
  • decomposition of the central object into separate components, the selection of the most significant ones. As a result of this morphological analysis, completely new objects are obtained;
  • focal objects. Absolutely different objects are combined into one, and thus an idea is generated.

Contact the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine today, our specialists will provide you with professional assistance!