Modern methods of positioning commercial products in Ukraine from specialists of the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Modern methods of positioning commercial products in Ukraine from specialists of the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Competition creates a tough framework in which it is not easy for companies to exist on the Ukrainian market. A player survives who realistically evaluates his strengths and advantages and positions himself correctly in the market.

Strong market positions determine the concept of brand positioning. The concept of promotion and positioning reflects the value of the product, which is entrenched in the minds of consumers.


What is product positioning?

 

Qualitative product positioning determines the level at which it is in the minds of buyers in relation to similar products of competing companies.

The development of a positioning strategy is based on customer benefit, it ensures the dominant position of the company in the market and is a means of identifying products in the mind of the consumer.

 

Benefits of high-quality brand presentation to consumers:

 

  • competent positioning of goods informs the consumer and conveys to him the main goal of the company;
  • the opportunity to take a profitable place in the market, as well as endow the product with additional advantages over competitors. If there is no positioning, then there is no demand for products, and this entails the collapse of the company;
  • high-quality positioning helps the buyer to choose the most suitable product and focus on your brand. Positioning calls to action and stimulates sales growth;
  • increasing the degree of trust in the brand and the number of loyal customers;
  • strengthening the company's positive image and prestige.

 

Product positioning design consists of the following steps:

  • the essence of the brand concept;
  • the estimated benefits that the company's developers promise to the audience;
  • the level of usefulness of the product that the buyer acquires upon purchase;
  • emotional component;
  • the philosophy of the brand and its character - the degree of openness to the buyer, the friendliness of the company;
  • communication style with the audience.

 

The tools of brand positioning in the market are: label and packaging design, development of an advertising campaign, brand name.

 

Several steps in developing brand positioning:

  • analysis of the main competitors in the market, research of their marketable products;
  • highlighting all product attributes used by competitors for high-quality positioning in the market;
  • consumer research and how the attributes of competing companies are perceived;
  • the current position of the product in a particular market segment;
  • directly the process of developing brand positioning;
  • economic effect from the chosen positioning method.

 

Main ways of positioning goods

The positions occupied by a product on the market are determined by pricing policy, packaging design, quality level, promotional offers, loyalty programs, customer service system, image, etc.

 

Actionable methods from developers:

  • solution to the problem. The best incentive to make a purchase is to solve customer problems, especially if a brand offers a quality solution;
  • opposition to a competitor - a competition in the ring with the main competitors, which entails enticing the audience at the expense of a better alternative.

FINE branding agency specialists will help you choose a unique promotion concept for your company in Kiev and all over Ukraine!

Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine