Ways to increase conversion on the official website from the specialists of the web studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Ways to increase conversion on the official website from the specialists of the web studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The overwhelming majority of Ukrainian companies are in constant search of a new audience, using all resources for this, including the Internet.

Many firms in Kiev and all over Ukraine, from the smallest to the largest, have their own official web resources on the Internet. Developers are constantly working to increase traffic and conversion rates. FINE web studio specialists are no exception.

Rebranding and updating of the official site is carried out in order to increase sales from the site and increase conversion. Web specialists use well-known and proven methods and the results are not long in coming.


What does conversion mean for a website owner?

 

The conversion rate expresses the ratio of the number of site visitors performing targeted actions to the total number of visitors. This indicator is one of the most important aspects of effective promotion and high-quality work of the company's website.

If the actions of site visitors benefit the owner, then they can be considered conversion.

The following actions of visitors are considered conversion:

  • the user has placed an order for products or services on the website;
  • the user has registered on the site;
  • the visitor has filled out a personal data form;
  • subscribing to the newsletter.

 

Proven methods to increase conversions on your website

 

To increase the number of orders from your site, web specialists use the following techniques:

  • focusing;
  • development of high-quality usability;
  • quality content;
  • selection and professional image processing for the site;
  • development of a responsive website design;
  • convenient feedback form;
  • development of an online assistant.

 

Focusing

 

Any page on your site should contain a call to action - this increases conversion rates at least twice. If the page contains multiple calls, it can be confusing to the visitor, which will not give positive results for the owner. Therefore, it is important to distribute all the goals of the company on separate different pages.

 

Usability development

 

Usability demonstrates whether it is convenient for the visitor to use the company's website.

 

When developing usability, the following aspects are taken into account:

  • the amount of time it takes to load the page;
  • ease of website structure;
  • ergonomics of web resource design;
  • navigation;
  • all available ways to find information on the site.

A visitor leaves the site if it seems to him that navigation is not convenient, and it is difficult to find information on the site.

 

When rebranding the official website, the developers adhere to the following rules:

 

  • the speed of loading one page should not exceed 1 sec. To achieve this speed, it is necessary to optimize the page size, it should be no more than 40Kb;
  • the structure of the home page should contain the main message and goals of the company. Superfluous elements must be eliminated - it can be advertising, animation, etc .;
  • ease of navigation and a detailed sitemap. If there is a large amount of information on the site, you need to divide it into several parts;
  • development of an understandable interface;

The content must be of high quality and contain extremely useful and necessary information.

If you decide to create an official side for your company in Kiev, then you cannot do without the help of specialists in this matter, contact the FINE web studio

Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.