Increasing the level of trust in Ukrainian brands with specialists from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Popular Ukrainian brands have been holding leading positions for more than a year. Each of the companies has its own secret of success, but there is one common feature - a high degree of trust among Ukrainians.

Trust in domestic brands is built on the basis of continuous interaction with consumers and good response.

This type of customer engagement increases awareness and sales for the company.

Product recognition in the market

The level of consumer knowledge shows how much the buyer is aware of the product and its properties.

Awareness includes:

• level of recognition - the ability of the buyer to recognize the products of a particular brand among a huge number of brands on the market, by specific attributes inherent only to him;
• brand memorability - the ability of the buyer to remember the product, exactly at the very moment when it is required.

To choose the right strategy for promoting your brand in the market, you need to use the type of awareness that best suits your product.

Brand product awareness is divided into the following types:

• the first brand that arises in memory, which appears at any mention of a given product or product group. If the result of such a study exceeds the 50% mark, then your brand can be safely considered a leader for the audience. The group of products is associated with your company;
• factor of spontaneous recognition - a customer can recognize a product by seeing an advertisement for a brand or in a store on the counter, that is, with a little hint.

To increase brand awareness, you need to:

• increase the number of communication contacts with consumers;
• to consolidate the positive image of the company in the minds of customers;
• create a chain of emotional connections between the buyer and your brand.

To increase awareness, advertising, various promotional offers, inviting show business stars and other famous people are often used to successfully promote the company. Developers and company owners organize exhibitions and seminars, which also has a positive effect on recognition.

Consumer loyalty

When a client feels confident in the company, realizes that the brand is reliable, then the level of trust grows.

Trust has a huge impact and is powerful enough. An illustrative example is that a new product cannot compete with an existing one equally and, moreover, cannot occupy the same niche in the market. If a little-known Chinese company releases a new model range of cars, then hardly anyone will take it with due attention. The situation is different with a well-known brand, for example, if the Ferrari brand presents a new car model, then such news will not go unnoticed by the audience and will be immediately remembered.

A few simple steps towards building high trust:

• the degree of customer satisfaction with the brand - the proportion between the capabilities of the product or service and the expectations of the audience;
• the level of predictability of brand actions - trust grows at an incredible rate if the consumer gains confidence in the justification of his expectations;
• competence factor - the consumer feels how competent you are in your business compared to competitors.

FINE agency branding Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists will help to make your brand recognizable not only in Kiev, but throughout Ukraine! We can also provide support in increasing customer loyalty and attract new customers. Do not miss your chance!