Choosing a selling name for your business in Kiev. Practical advice from FINE agency specialists Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

The consumer always first of all pays attention to the elements of the brand's identity - name, unusual logo, memorable company slogan, fonts, etc.

The name forms the consumer's first impression of the brand. It predetermines the future attitude towards the company. It is for this reason that developers put a lot of attention on choosing a name and working on the rest of the brand identity.

In 2019, companies are no longer selling a product, they are selling a whole brand or name. Naming has a huge impact on the formation of a new brand in the market.

What is the importance of naming for business promotion in Ukraine?

Naming forms the right marketing name for a brand, it combines creativity and legal aspects. Naming development is determined by the positioning of a new brand on the market, as well as its promotion concept and quality management.

The correct approach to naming will allow the company to stand out from competitors and create a positive image in the minds of the audience. Naming helps the brand reach new heights in promotion, strengthen legal protection and create high-quality communication with the consumer.

Marketing research confirms the following information:

• in most cases, the client chooses the product, the name of which inspires confidence and sounds original;
• about 10% of respondents will not buy a product if its name seems negative to them;
• the lion's share of companies that choose the wrong name fail in their first year of operation, or even stop working altogether.

You can do naming yourself, relying on your experience in doing business. However, it would be best to contact the specialists of the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, who will take into account all the wishes of the customer, branding trends and tendencies and the results of the marketing analysis of the market.

Stages of choosing a name for a new brand

The stages of naming are divided into several steps:

• designation of all the goals that the future company name must achieve;
• selection of all possible variants of the name;
• determining whether the chosen name meets all the goals of the company.
• detailed characteristics of the company and its products.

The first step involves:

• drawing up a portrait of a potential consumer;
• description of products directly by consumers;
• a statement of instructions for the use of goods by buyers;
• highlighting the main competitors in the market.

The second step involves generating names and choosing the appropriate options. To objectively and quickly select the maximum number of name options, you need a group of people who would have experience in various fields of business, marketing, design and copywriting. Names are selected based on phonetic and semantic features.

The final step contains an analysis of all the selected name variants, based on the research conducted by the focus group participants. The name must be unique - this is a prerequisite, for this, a check is carried out for identity with existing trademarks. And at the very end, the owner officially registers the trademark.

FINE branding agency specialists know how to correctly name a new brand. Apply to develop a selling name for your company in Kiev or any other city in Ukraine!