Beautiful packaging is one of the important attributes of branding. Packaging cannot be perceived as a simple container for products; it is a way of communicating with consumers and a powerful lever of promotion.
Bright, creative and unusual packaging stimulates sales and increases the statistics of spontaneous unplanned purchases.
The design of a label or packaging material has one goal - to create a positive image of the company and to emphasize the concept of brand positioning.
Packaging design influences the minds of the audience and is a very significant factor when deciding to buy something. A certain aesthetics and quality of packaging design directs the audience in one direction or another and he prefers one product to many others that are similar.
The design should take into account all the desires and taste preferences of buyers, as well as the company's pricing policy and the concept of brand promotion. The label is the face of the product, it should highlight its strengths.
The selling design of product packaging must meet several requirements:
Choosing a packaging design concept is the development of the foundation for strong competition between your products and similar ones on the market. The design sets you apart from similar products on the market. The design development includes the selection of the color palette, materials for production, the choice of packaging form, the main theme and concept, fonts. The developers put their philosophy into the design and a certain emotional message that is transmitted from the product to the buyer.
Step-by-step development of packaging material design:
In developing the concept of label design, several techniques are used:
FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine design specialists specialize in quality product packaging designs. Contact today and we will help you create a selling design for packaging your company's products in Kiev and throughout Ukraine.