Fresh ideas for the development of packaging design for products of Ukrainian companies from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Fresh ideas for the development of packaging design for products of Ukrainian companies from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Beautiful packaging is one of the important attributes of branding. Packaging cannot be perceived as a simple container for products; it is a way of communicating with consumers and a powerful lever of promotion.

Bright, creative and unusual packaging stimulates sales and increases the statistics of spontaneous unplanned purchases.


Fresh design solutions for packaging and labels

 

The design of a label or packaging material has one goal - to create a positive image of the company and to emphasize the concept of brand positioning.

Packaging design influences the minds of the audience and is a very significant factor when deciding to buy something. A certain aesthetics and quality of packaging design directs the audience in one direction or another and he prefers one product to many others that are similar.

The design should take into account all the desires and taste preferences of buyers, as well as the company's pricing policy and the concept of brand promotion. The label is the face of the product, it should highlight its strengths.

 

The selling design of product packaging must meet several requirements:

  • visual amenity. Quality packaging will undoubtedly attract the attention of a large number of people and persuade them to buy;
  • the packaging should be pleasant to the touch. The quality of the material, the dimensions must be at a high level;
  • emotional color. The buyer should have only positive emotions when seeing your product. Beautiful packaging creates strong bonds with your brand;
  • multifunctionality. Containers should not only look aesthetically pleasing, but also conscientiously fulfill their direct functions - storage of products and protection from mechanical influences of the environment;
  • unique style - ornaments and patterns must be made in accordance with the overall brand concept.

 

Basics of developing a design concept

 

Choosing a packaging design concept is the development of the foundation for strong competition between your products and similar ones on the market. The design sets you apart from similar products on the market. The design development includes the selection of the color palette, materials for production, the choice of packaging form, the main theme and concept, fonts. The developers put their philosophy into the design and a certain emotional message that is transmitted from the product to the buyer.

 

Step-by-step development of packaging material design:

 

  • research of all information about a potential buyer, a competitive market and all its segments;
  • defining a brand philosophy that will meet all the requirements and desires of the audience;
  • choice of design concept. Drawing up a graphic plan and choosing an unusual design form, on the basis of which many style options will be created, from which the developers will choose the best;
  • correction of deficiencies and improvement of the packaging design, font style, material for production, color of the trade line, preparation of photographic materials and images;
  • check before printing. Final check before submitting the layout to the printer. The developers review all materials before final compliance.

 

In developing the concept of label design, several techniques are used:

  • harmony in a combination of shades;
  • graphic style;
  • list of stylistic fonts.

FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine design specialists specialize in quality product packaging designs. Contact today and we will help you create a selling design for packaging your company's products in Kiev and throughout Ukraine.