Top-rated reasons for rebranding your company from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine
When does the owner decide to rebrand the company? Branding trends are changing at a cosmic pace, so a company's redesign is essential.
High-class specialists always follow changes in market trends, react quickly to them and take them into account in their strategy for brand positioning in the market. Even if your brand is very successful, recognizable and trusted, sooner or later it will lose its relevance and profits will fall.
The once popular label design becomes hackneyed and boring by the public, and the brand concept ceases to evoke the previous bright emotions. This is the reason for the development of rebranding.
What counts as rebranding in 2019?
Rebranding is considered to be a set of activities aimed at improving the brand. Rebranding involves changing all elements of the company's identity and details of the corporate identity, including the logo, name, interior design, employee uniforms, etc.
Rebranding will provide a fresh burst of attention from the old audience and attract a new one. The rebranding will emphasize and strengthen the company's confidence, and the consumer's interest will increase due to fresh bright emotions. The developers emphasize that the old brand does not go anywhere, its initial image remains, only the presentation of the trademark changes.
Reasons leading to rebranding
- The old brand can no longer cope with the tasks assigned to it. Gradually, the wave of attention and loyalty from the audience is falling - this means that the time has come to change a lot. If demand and sales are declining, label and packaging design is no longer of interest to customers and even employees of the company, then the brand can be considered outdated. If the owner wants not only to return to its former positions, but also to win higher ranking positions, then it is time to start decisive action.
- Entering the market of a competing brand. If a new brand appears in your market segment, which creates serious competition, has a stronger position and is in great demand, then this suggests that there is something unique and fresh in it, which was not previously available in this market segment. In order not to lose their position completely, the owner must develop a unique selling proposition and implement it.
- Change within your firm. If your company has experienced serious events that have entailed significant changes and the introduction of new promotion strategies, goals and philosophy, then rebranding will be the best way to convey this information to consumers.
- Changing desires and needs of buyers. Everything changes in this world, even the traditional tastes of the most conservative buyers. The economic situation affects the purchasing power in our country, new brands of food products enter the market, new trends and fashion trends come from Western countries. All this affects the change in the popularity of products. Some people buy more and more, while for others the demand is falling rapidly.
An example is modern brands of organic products, thanks to which the habits and tastes of the audience are changing. The consumer is gradually switching to buying products from manufacturers that do not use genetically modified substances.
If you are a business owner in Kiev or all over Ukraine and you feel that you need a high-quality rebranding, contact the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine for qualified assistance right now!