Creation of a new brand from scratch from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. Check list
Branding a company from scratch is not a simple matter that requires responsibility, experience and financial costs. A clear algorithm of actions for those who decided to create a new brand from scratch.
After reviewing the checklist, it will be much easier for a novice entrepreneur to make a decision and understand where to start creating a business.
Before starting to create a new brand, you need to carefully study current trends in the market, the behavior of competitors, the desires of consumers. Only then can you create a potentially strong brand and succeed in the market.
What the developer needs at this stage:
- study of the latest modern market trends;
- analyze the volume of markets;
- identify the main competitors, compare their promotion strategies;
- reveal all the desires of the audience;
- build an image of a potential client of your company;
- develop a SWOT analysis of the company.
Development of fresh business ideas
Valuable data from market research allows you to start the main stage of branding - choosing a brand idea. In fact, a brand is not only about packaging design and advertising campaign, the brand foundation is a creative idea and promotion concept. The idea evokes in the consumer the correct associations with your products, positive emotions and creates the image of the company.
At this stage it is necessary:
- determination of the main advantages of your products over similar ones on the market;
- introduce a new trade proposal;
- develop a competent strategy for promoting your brand;
- to form the legend and mission of the company.
Determining the verbal part of the business concept
The verbal aspects of a company's branding consist of the following elements:
- choosing a selling name - competent naming;
- drawing up a legend heats up interest in products and attracts new customers;
- product line - creative names of products from the assortment;
- development of a company slogan - a clear memorable motto or phrase should evoke an association with your brand. The slogan should contain a call to action, so that the visitor immediately wants to purchase your product;
- selling texts that are successfully used in the development of advertising sites dedicated to your brand.
Unique style and brand design
New brand design development includes a graphic component, namely:
- choice of packaging design;
- corporate identity of the company;
- color scheme;
- font design;
- brand identity;
- advertising campaign design.
Development of a brand book for a new company
The brand book is very important for the company, because it is the official documentation of the trademark, it contains the rules and standards for the use of branding elements and attributes.
The blocks that make up the creation of the company's brand book:
- the platform of the new brand is the mission and main values of the company, elements of identification, communication channels aimed at building relationships with the audience;
- rules for using the official logo and identity elements - the company's guideline;
- features of the development and implementation of the main elements of corporate identity, the nuances of their adaptation;
- an official legal block, which clearly stipulates aspects of copyright protection, the right to use a trademark, brand, etc.
FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists will provide you with qualified assistance in creating a new brand in Ukraine from scratch, contact us today!