Development of a name for a chain of stores in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine - practical advice from the branding agency FINE Development Company: AI, Blockchain, IoT

Development of a name for a chain of stores in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine - practical advice from the branding agency FINE Development Company: AI, Blockchain, IoT

 

An important factor in the success of your company in Kiev and throughout Ukraine is an advertising campaign.

A high-quality advertising campaign ensures a positive image, popularity and high sales for your brand. If your ad is structured correctly, then your company can be sure of a large number of applications and visits.

It takes a tremendous amount of effort and time to create a positive advertising image for a corporation. The first step is the brand name. Every entrepreneur is faced with this task in the early stages of business formation. Whether it's a store or a whole supermarket chain.

The correct name determines the impression of clients about the company, as well as the image that is formed in the minds of the audience.

For the successful development of the store, you need to give it a name that will provide quality promotion. To do this, you need to use effective naming methods.

 

Use foreign words in the name


Why do developers use foreign words in store names? The answer is simple: even the simplest words sound more stylish and sophisticated when translated into another language. A world-famous example - "BonAqua" in Russian sounds like good water. And the youth brand Oggi in Russian means "today".

 

Phrases and combinations in names

 

The company name Chaikoff exemplifies the harmonious combination of the word tea and coffee. This combination reflects the essence and concept of the brand.


Using people's names in store naming

 

One of the simplest naming methods is to name a store after its owner or someone close to him. And you can also use the name of some famous person in the naming. We can see examples of such names every day, for example, the store "Natalie" or "Anastasia". Such names are easy to remember and are simple and understandable. If the owner wants to emphasize presentability, then he can use the surname in the title, here, too, a foreign language can be used.

 

Flight of your imagination - fictitious names of characters in the naming

 

This naming, as a rule, includes the product group that the store deals with. For example, bakery stores are called Pirogovo. The same can be applied to the flower shop and decoration - "Flowers", etc.


Natural motives in naming

 

Any geographic object or phenomenon can be competently turned into a beautiful name for your store anywhere in Ukraine and Kiev. For example, a store of goods for babies "Leleka" or a beer store "Bavaria".

Fairy tale characters are also beneficial to use. Buratino confectionery shop or chicken meat department "Ryaba Kurochka".

 

Basic rules for developing a name for your new store:

  • short name. The title should not contain too many words, maximum one or two;
  • compliance of the chosen concept and the subject of your company's products;
  • easy pronunciation and memorability;
  • aesthetics of sound and calligraphy when writing - this rule applies both to small stores and retail chains;
  • the name should be unique and as different as possible from any others on the market.

Seek professional help now! FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists will gladly help you in developing high-quality naming for your store in Kiev.