Creation of an advertising video from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine
It takes a lot of effort to create a selling video, because it is not an easy process that requires a lot of money and time.
But if your video was created by highly qualified specialists and meets all the rules of promotion, then the result will not be long in coming.
Commercials can be divided into several types
- Promotional video presentation. This video tells about a product, service or company. The purpose of this video is an overview demonstration of the main advantages.
- Image videos. These videos do not sell products or present them. The purpose of the image video is to create a unique selling image. The audience should experience a certain kind of emotion while watching this video.
- Videos for training, their purpose is to tell users about certain innovations, rules, etc. A feature is simplicity and ease of perception.
- Viral videos attract with a loud name and spread quickly. In terms of content, the videos attract attention and encourage the audience to make a purchase immediately.
- Social advertisement. Their main goal is to respond to various social phenomena and events. It is necessary for the audience to show as many emotions as possible and pay attention.
- Art videos. Such content cannot be categorized in any particular way. They are art and do not require strict rules to be compiled.
Create a video step by step
The creation of a video sequence can be conditionally divided into three groups.
- During pre-production it is necessary to research the market. It doesn't matter which group the video belongs to, because the goal is the same - it is to influence the consciousness of the audience. The marketer pays special attention to the primary parameters: income level, gender, age qualification. And also an important criterion is the style of decision-making by the consumer, which he pays attention to in the first place. It is important to consider that such information will allow you to build an image that differs from competitors.
- Choice of idea and philosophy. At this stage, the key criteria are considered: the subject of the video, the delivery of information, the ideology that the content carries.
- At the end of the development, a technical task is drawn up. The terms of reference describe the smallest details of the future video.
- Video script. The script must meet all the requirements for creating a video, which are specified in the terms of reference.
- Budgeting. The budget includes all the costs of creating a video. If the budget goes beyond the estimated amount, the script is modified accordingly.
- Preparatory process before filming. The developers choose a location for filming, a film crew, select actors, draw up documents, etc.
At the production stage, there is a thorough preparation for filming at the chosen location and the process itself. Production includes: building a frame, decorating the scenery, training the film crew and actors.
And finally, there is a post-production stage. The developers create a video, this includes editing, voice acting, special effects design, etc. The output is a finished product.
Contact the specialists of the FINE branding agency Development Company: AI, Blockchain, IoT in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, right now to develop and create a high-quality video for your company anywhere in Ukraine.