TOP list of successful strategies for positioning well-known brands on the market from the FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

TOP list of successful strategies for positioning well-known brands on the market from the FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Positioning is understood as the development of a unique brand image and marketing concept, the purpose of which is to strengthen its position in a certain market segment.

Some experts try to develop a general brand positioning for everyone, but this is a big mistake. The image of the company turns out to be blurry and there is no complete picture. The brand philosophy must be clearly articulated and unwavering.

The main purpose of positioning is differentiation against the background of similar firms in the market, as well as strengthening of positions.


Brand positioning concept development

 

Positioning is required in any case, even for a small company. A well-thought-out strategy has a positive effect on the employees of the company, they begin to better understand the goals of the company and their tasks and responsibilities. And also the strategy has a positive effect on consumers, they clearly see all the beneficial sides and positive qualities of your brand in comparison with others.

Obviously, it is easier to develop a strategy in a narrow market niche. An example is the production of juices for children - the specialization is rather narrow, but the target audience is quite specific. The high quality of the products will be very important for the customers, because we are talking about the health of children.

 

Positioning in the competitors' market

 

Developers shape positioning strategies as opposed to competing firms. However, the quality of products should be significantly higher than that of similar companies. This strategy is adopted by those companies that are in the top, but not in the first place. Marketers conduct a thorough analysis of the weaknesses of the leading firms, and also determine which audience desires are not fully satisfied.

When choosing a competitive strategy, you need to soberly assess the market situation and be as honest as possible with the buyer. 7up is a prime example of this strategy: the company's slogan is “no cola”. And also Apple and IBM can be noted.

 

Positioning categories

 

Brand strategy can be based on promotion in a specific category of products. It is beneficial to use this strategy if a new market is being created or developed. Such a strategy will be successful only under the following conditions:

  • Modern solution for markets;
  • Unique qualities of goods.

An example is the Xerox brand, which has been producing copiers since 1949. The company, in fact, has established a new product market. Xerox is the market leader to this day, as evidenced by the fact that the word copier has long become a household word all over the world.

 

Customer-centric positioning

 

A brand can afford to develop consumer positioning if the advertising campaign focuses on a certain part of the target audience. This concept is suitable for small companies whose products have narrowly targeted properties. Advertising develops an associative array with a specific class of consumers. At the same time, the slogan uses the phrases: "created exclusively for ..", "developed for the one who ...".

Illustrative examples: Pepsi introduced the motto in 1960: "For those who are young at heart." Virginia Slims has clearly defined the brand's positioning, focusing only on the female audience.

Contact the FINE marketing agency Development Company: AI, Blockchain, IoT to draw up the correct positioning of your brand in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.