Creation of a brand book: features and basic elements from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Creation of a brand book: features and basic elements from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


A brand book is not just a collection of elements, but a serious legal document of a firm that covers very important information.

The brand book includes:


  • description of the brand concept;
  • company philosophy;
  • the chosen strategy of promotion in the market;
  • vector of development.

Based on these factors and the valuable knowledge gained by marketers, a unique image of a new brand is created.


Purpose of developing a brand book


The main goals of creating a brand book for a company in Ukraine are:

  • give an explanation of the brand philosophy for the company's employees, as well as explain the main mission;
  • generalize the rules for improving the image;
  • company reputation management;
  • designation of the basic rules for using the corporate identity and its elements;
  • improving the effectiveness of marketing activities;
  • standardization of the process of opening branches of an enterprise in Kiev and throughout Ukraine.

Sections of a brand book can be divided into several components, which are combined together by store data.


The main parts of the brand book:


  • ideology: includes data about the concept and philosophy of the company. This information is very important and is located on the first page of the brand book. The ideological component explains to employees in detail how to better communicate with the audience and how to find the right approach to it;
  • graphic aspect: detailed description of the logo, color palettes and the right combination of shades and choice of font. A logo often includes a picture and text. Therefore, the brand book describes in detail the proportions of the image, its scale;
  • official regulations: statement of all copyrights of ownership of corporate identity elements and protection of commercial secrets.


Minor components of the brand book


A list of the most relevant requests for support materials received by the developer in the process of creating a store brand book:


  • List of business documents: this includes the basic requirements for the design of business cards, mail, envelopes and letterheads;
  • Branded printing - the buyer must be informed and aware of all promotional offers and discounts in your store. This section of the brand book should contain a detailed description of the rules for designing leaflets and store flyers;
  • Citylights, banners and billboards are designed in the same style. The font must have a certain size, the proportions of the logo are also clearly specified. Do not forget about the price tags, because a properly designed template will help the visitor not only see the cost of the product, but also get acquainted with its characteristics;
  • Store employee clothing: uniforms should be distinctive in style and distinct from store visitors. On the uniform of employees there should be stripes with the trademark logo, the design should be bright and symbolic;
  • Store interior and exterior. The design of the premises should be designed according to the chosen strategy and corporate style of the chain of stores. This will bring the owner closer to expanding the network. Thus, it will be easy for the audience to remember and recognize your brand in the future;
  • Gift products and souvenirs. Souvenirs play an important role in the branding of a chain of stores. This is especially true of antique shops, books and jewelry. The buyer will definitely want to return to your store if he has a souvenir - a pen or a magnet with a branded logo.

Contact the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, we will show you how to create a high-quality selling brand book for a store in Ukraine!