One of the most promising areas for Ukrainian brands is the development of foreign markets. At the same time, one must understand that the European consumer is different from our compatriots.
Europeans have different requirements for the design of packaging and labels, as well as for the composition of the product.
There are significant differences between the image of the Ukrainian buyer and the European one. Entrepreneurs should take this into account when working with brands that are exploring foreign markets or are just making plans to enter them. This difference is significant and affects the choice of a promotion strategy.
Europeans are much less interested in pricing policy, this is due to the level of income and economic situation in a particular country. The European buyer is interested in the quality of the product and the benefits that can be obtained by making a purchase. For example, if the production is certified, then this indicates a high level of product quality.
To date, of the Ukrainian brands, only a few companies can offer high quality goods that can meet the requirements of European markets. This is due to several factors: the choice of positioning and promotion strategy, production method, packaging design.
The success of a brand largely depends on the attitude towards the audience. Will the company listen to consumers' opinions and respond to them in a timely manner? Most developers think that their customers are unpretentious and there is no need to innovate, but this is a misconception. Such brands are doomed to failure and competing companies will easily overtake them in popularity, thanks to open thinking and fresh ideas for promotion.
Packaging serves as a means of communication with the consumer, because when meeting a brand, packaging is the first thing that catches your eye. Packaging should be beneficial to present the product and its positive qualities, the design should be selling.
Minimalism in packaging design will never lose its relevance and will always be in trend. Simple shapes, pleasing colors and few small details are the hallmarks of modern packaging in 2019.
White is relevant. Consumers associate it with a high level of quality and purity. Contrasting pictures, inscriptions, ornaments look very advantageous on a white background. A win-win combination is a combination of gold and white, which has already supplanted the combination of black and gold in popularity.
Sustainability has been in the top in popularity for several seasons. As you know, Europeans have a high level of ecological culture. In our country, however, such a culture is only entering the consciousness of the masses.
If you are determined to enter the European market, then contact the FINE marketing agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine right now!