The legend influences the feelings and emotions of the consumer and allows them to be manipulated. Thanks to a profitable history, the buyer gives preference to your product among the great many competitors.
Your brand legend is a beautiful mystery story that describes the process of creating a product. Without developing a story and legend, your company will remain ordinary and unremarkable.
Much of the communication with the audience and brand positioning is built on the legend. Inspired by a beautiful story, the consumer is willing to pay more.
The developers consider several factors when creating a legend:
The French fashion house HERMES produces leather bags, perfumes, clothes and accessories that are incredibly famous all over the world. The flagship of the collections is the Birkin and Kelly bags. The history of the fashion house stretches back to 1837. Thierry Hermes began the production of the finest leather harnesses and bridles in all of France. It is no coincidence that the logo is designed with the image of a team of horses. This logo design was developed and implemented by Robert Dumas. And also during his reign, the corporate color of the bags' packaging was chosen - bright orange.
The brand positions itself as elite, so there is no system of discounts, sales and promotions in it. It's hard to imagine, but girls have been queuing for years to buy the coveted Birkin handbag. Over the years, HERMES products have become iconic and the demand for them does not decrease, even in the face of rising prices and world crises and inflation. The history of the brand is more than a hundred years old, the quality has proven itself all over the world. It is known that Princess Diana herself was once noticed in line for the legendary bag from the Kelly collection.
The history of the Hipp brand dates back to 1899. The couple of Joseph Hipp acquired offspring, first a daughter was born, and then twins a year later. The wife of the creator of the brand is having problems with breastfeeding. In the city of Günzburg, it was not possible to buy Nestlé milk formula, although at that time they were already on sale in many cities. Josef prepared a home-made mixture with cow's milk and chopped dry biscuits. And to their surprise, the children took such a delicacy with great appetite.
Josef decided that he needed to take advantage of everything, came up with his own concept and began to sell his invention, opening a small pastry shop. The pastry shop belonged to the family for about 4 centuries in a row, it was very popular with the local residents of the town.
After the 40s of the last century, Josef's heir developed a brand called Hipp Werk, which was based in Ptaffenhofen. The head office of the company is still located in this city.
The cosmetics company MAC was developed by two friends - Frank Toscan and Frank Angelo - make-up artist and owner of a beauty salon. Friends came up with the idea to create a completely new line of beauty products. The thing is that the quality of the pictures was very low and they did not like the photos of the models, whose makeup was done with the products of existing cosmetics. According to the legend of the MAC brand, the first batch of cosmetics was produced at home in the kitchen.
If you have a legend, then you have a great advantage over other brands on the market in Kiev, Odessa and all over Ukraine. If the legend has not been created yet, contact the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine for quality development right now!