Territorial branding: order development in the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Territorial branding: order development in the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Modern countries are promoting their image and culture in every possible way, thereby making a profit. The number of tourists and, consequently, investors is constantly growing.

However, with an increase in the flow of tourists, competition between individual cities and provinces also increases. Local branding plays a major role in increasing the rankings.

The very concept of territory branding appeared back in 2002. It includes a whole list of activities that are aimed at shaping the style and image of the territory.

The goals that branding of a particular region can achieve:

 

  • a positive image of the region and its constant improvement;
  • attractiveness of the place for investors;
  • attracting new flows of tourists;
  • retention of local residents;
  • attraction of intangible resources.

 

The development of a marketing strategy for the region helps to reveal all the qualities of a unique place and develops its potential.

The following areas of territorial branding are considered developed:

  • natural reserves;
  • National parks:
  • regions:
  • cities;
  • provinces.

 


Branding your city

 

In the age of globalization, people travel endlessly to all cities in the world. It is already difficult to surprise an experienced tourist, and it is harder and harder to please investors. A city must be unusual and special for sophisticated travelers to stand out from the rest.

Stages of branding a Ukrainian city:

 

  • targeted research of a potential audience. Determination of a group of people for which your city will be interesting;
  • selection of a suitable image of the Ukrainian city - Kiev, Odessa or Vinnitsa. The city's image is influenced by history, geographical location of the city, etc. And if you find the unique features of the city and emphasize its unusual qualities, then the city will turn into a real brand;
  • The city's logo and motto are all very profitable sold as souvenirs. All information about the city will later be transferred to the brand book;
  • A strategy to promote the image of a city, region or even a park. Often, developers create videos about the city that will show potential tourists all the positive qualities of your city.

 

The development strategy of the region implies that the developer must adhere to a certain number of rules:

  • brand promotion should be based on real facts;
  • easy and casual presentation;
  • brand positioning should emphasize uniqueness.

 

Global experience in territory marketing

 

Even cities that are globally renowned are also rebranding territories in order to reveal their strengths again and again. Melbourne is the cultural capital of Australia. After the rebranding, a stream of creative part of the population of the whole world poured into Melbourne. After the creation of a new brand of the city, its revenues increased by almost 10%.

At one time, Lyon also changed his image. The Franfusian province has always been considered the best destination for gastronomic tourism. The developers of the new image tried to move away from the culinary image. Many scientific centers and research institutes were built in Lyon.

The Mayor of Toronto decided to create a slogan that was based on the association with New York. Thus, an associative array was created: financial and economic image, Swiss banks, accuracy. This move was justified, investments in the city increased significantly.

The branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will help you create a unique image of any city in Ukraine, which can surprise and be remembered by everyone.