Full branding of your wardrobe - development of the corporate identity for a new clothing brand in Ukraine from the branding studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

In the age of high technologies, the amount of information is growing every day. We can observe the same picture in the market: a lot of new brands and brands appear every day, and the audience willingly tests their products.

But there is a negative trend - the majority of brand owners release repetitive clothing collections, which only complements the existing market. The new assortment is not much different from others. But some brands still manage to gain popularity and find their permanent fashionable audience.

Now buyers have the opportunity not to buy a thing spontaneously, but choose carefully and for a long time. The consumer is in no hurry, because in the current abundance of online stores, he can weigh the pros and cons and look for the product that best suits his specific criteria.

How not to become the next among many?

Marketers are convinced that audience attention alone will not be enough for successful branding. Buyers will not be found just like that, out of nowhere, even if the designer develops original unusual things. The fashion designer works in tandem with the marketer to determine what clothing a consumer needs to meet their needs.

A list of activities that will allow owners to sell not just a piece of fabric, but a whole image:

• creation of a unique concept and image of the company;
• attraction of new and support of regular customers;
• increasing the value of a proven brand.

The basics of branding in the fashion industry

Any business idea starts with developing a brand name. But in clothing branding, you also need to decide on a competent positioning in the market. It is impossible to reach all segments of the audience, and at the same time it is foolish to hope for success. Marketers choose the category of consumers that suits your brand. Branding in the Fashion industry starts with choosing a target audience.

Therefore, when choosing positioning, marketers study consumers who are present in the market and find a certain category of people.

How to find your buyer

The developer creates a detailed description and portrait of the consumer that tastes good:

• age category and gender;
• income level;
• social status;
• hobbies and interests of the audience;
• spending free time;
• place of residence and composition of household members.

It is also necessary to indicate the classification of buyers:

• category of fashionistas - their wardrobe is updated regularly, up to several times a year, and new accessories are bought several times a season;
• part of the audience that supports the domestic manufacturer;
• people who are ready to experiment in clothes, and also tend to change their lifestyle along with their wardrobe;
• people with rational thinking, the main criterion for which is practicality;
• conservatives.

The decisive factors in the behavior of store visitors are the environment and the situation at the time of purchase.

The social factors of purchase can and should be influenced, because the number of sales depends on this. Don't rush, you need to start small - create a pleasant and comfortable atmosphere in the store.

FINE agency specialists will help you develop a new clothing brand in any region throughout Ukraine, seek advice right now!