IT company - development of successful branding in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine FINE Development Company: AI, Blockchain, IoT

IT company - development of successful branding in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine FINE Development Company: AI, Blockchain, IoT


Branding in the IT industry requires a more meticulous approach than in any other field. An IT company is an image that is created based on many factors. Is an idea important or is a mathematical rational approach needed?

The IT sphere is developing at lightning speed and new achievements are published daily. Today's developers have a keen mind and bold ideas that will change this world in the future.

What does the branding of an IT company consist of?


The brand can be conventionally divided into two parts:


  • verbal;
  • visual.

The visual part includes the corporate identity of the brand, advertising elements. It is logical that the visual part is built on the verbal through the brand's legend, its mission and concept. Correctly designed branding increases the value of the company, making it more significant and solid in the eyes of the audience.


Corporate identity for an IT company


Developers need to get serious about building a new brand for a company. There are different font styles for different directions. Fonts from the SourceSans family are trending now. They are used to sign all headers of online and offline materials. Otherwise, trivial Arial or PowerPoint is used. If you need to highlight a quote or send a newsletter to clients, then GeorgiaItalic is used for this.

For the IT sphere, discreet colors are used - black, gray, blue or white. Designers choose one color that will be displayed on all products and identity. This color is the core of the brand, and the rest of the shades are used to place accents or add volume to images.

The LinkedIn example shows that three colors were used in the logo design. According to the guideline, the rules are stipulated that the size of the logo should not exceed certain frames, and all possible options for using the mark in printed materials are clearly indicated.


Google, the global IT leader


Google is a global brand that is recognized all over the world. On Google, other IT companies are leveled when developing branding. The number of unique users exceeds 2 billion.

The corporation has implemented several support services:


  • Analytics;
  • Maps;
  • Drive.


Google branding is thought out with great care, so the flow of new users is growing every day. Google's motto is “user first”. The interface is pleasing to the eye and does not burden it - a clean white sheet and a logo. It is as pleasant as possible for daily use, the user is not distracted by anything.

The slogan of the company was developed on the principle of no conflicts of interest and sounds like this: "do not be cruel."

Google's target audience is young people under the age of 30. Nowadays, users have almost 100% switched to mobile devices, and accordingly, the number of requests from portable devices significantly exceeds the number of requests from desktop devices. The developers are working on a responsive design that will perfectly represent the company in any situation.

Google was not spared by the rebranding, which underwent elements of identity - the logo and the color palette. To attract new customers, you need to conduct a thorough brand analysis.

In order to develop high-quality branding for your new IT company in Vinnitsa, Odessa or Kiev, contact FINE agency today.