High-quality rebranding of a store in , Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from FINE agency Development Company: AI, Blockchain, IoT

High-quality rebranding of a store in , Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from FINE agency Development Company: AI, Blockchain, IoT


Store rebranding is the renewal of all brand elements. Elements must be replaced in whole or in part.

Rebranding involves more than just changing the logo or improving the corporate identity. Rebranding means a broad concept: it includes a complete revision of the brand identity, its concept, mission and production and service standards. The interior design of the store changes at the final stage, when it comes to visual elements.

It is generally accepted that rebranding helps with most of the problems that arise in the company in the course of work. If we are talking about a store or a supermarket chain, then rebranding is not carried out often, but only in some cases.

When does your business need rebranding?


Situations that force owners to order the development of a company rebranding:


  • mastering a new audience. If the owner wants to not only expand his audience, but also completely replace it;
  • conquest of new market segments - entering foreign markets;
  • replacement of strategy - release of another type of product and change in pricing policy;
  • changes within the company - merger of branches, change of management;
  • negative trends in business reputation. Scandalous situations and conflicts can play a cruel joke on your company and spoil the image. In this case, the owners have to completely change the brand image.


How to achieve the right goal in retail branding?


Developing a company rebranding is a laborious and expensive process. Owners are thoroughly trained and very careful in selecting developers and executors.

If you are a store owner, then you can follow the recommendations that will help you attract a new audience and increase your profits:


  • clearly and distinctly set goal. Rebranding should start with a thoughtful plan, not design. Drawing up a plan takes a lot of time, this is the longest stage of rebranding, but it should not be neglected;
  • you cannot save on resources. Many specialists from the firm and third parties are always involved in the development of a rebrand. The manager controls this process;
  • evaluate the store from the side. Your store is not only about products, but also about the atmosphere, the impression that the client forms. Owners mistakenly believe that their brand positioning matches the opinion of their customers, but this is not the case. Before starting a rebranding, you need to study the opinion and mood of the audience. After that, it will become much easier to understand in which direction to move, what exactly to change in the brand;
  • involvement of all personnel in the process. Thanks to the opinion of each employee, a unique atmosphere is formed and the quality of service in the store increases. If the purpose of the rebranding is not clear, then there is inevitable resistance from the store staff. It is necessary to show diplomatic qualities and involve all colleagues in an exciting rebranding process;
  • consider all the little things. The frequency of rebranding is once every 10-15 years, so in this process one should not lose sight of the little things and take everything into account. Any minor nuance can seriously affect the consumer experience;
  • don't imitate your competitors. Each chain of stores should have its own peculiarity and distinctive feature that attracts the audience.

Specialists of the agency FINE Development Company: AI, Blockchain, IoT right now will undertake a high-quality rebranding of your retail network in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.