Techniques for influencing audience behavior in a store or supermarket from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Techniques for influencing audience behavior in a store or supermarket from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Every day merchandising specialists come up with new tricks, pitfalls and promotion strategies for shoppers to shape their behavior in the supermarket.

But the modern buyer is difficult to cheat, it is difficult to manipulate. The average buyer is tired of the multitude of promotions, great offers and outdoor advertising, it becomes difficult to attract someone with the price of 99. The proven technique for the location of the most popular essential products at the end of the hall is no longer so effective, we are talking about milk and bread.

Nowadays, a completely new generation of shoppers has formed, they hardly believe in marketing promotions and pseudo-profitable offers. The consumer does not enter the store without a list of products in order not to succumb to impulsive unnecessary purchases. Obsessive ways of selling new products are accompanied by aggression from the audience and rejection. But marketers are not giving up and continue to develop new ways to manipulate and influence the consumer.


Become practical and comfortable

 

The comfort factor is very important for the audience. The consumer's mood will improve if he is comfortable and comfortable in the room. It is important to create comfortable conditions and think over the design of the premises, which in the future will affect the behavior of the buyer, while it is important not to spend extra money.

 

Techniques to help the owner make the store truly convenient:

 

  • Reinforcement of consumer independence. A shopper may have difficulty finding the right product, even if there are many signs and a large number of consultants in the store. But according to statistics, the client feels satisfied if he found the product himself without assistance. Make the store navigation convenient and understandable for any audience, an interactive screen at the entrance to each department will help you;
  • Advertising materials should be easily visible, so they should be placed in prominent places with maximum traffic. But the stands should not be too large so as not to block the path during peak visiting hours. This will help prevent collapse;
  • Implement a product packaging service. Visitors often do not have the desire and time to put all the goods neatly, so they throw them away as needed. As a result, the presentation deteriorates, the mood falls, and with it the reputation of the institution. A well-packaged product guarantees an improvement in the store's image;
  • Display of related products next to each other. This not only affects alcoholic beverages, but, for example, with a number of flour, you can equip an egg stand, and put instant cereals next to milk. All this will only push the customer to make purchases.

 

Correct customer incentives

 

Many supermarket entities run loyalty programs and discount systems, but the system is often complex and poorly thought out. Such systems will certainly work if the person is not keeping an eye on their budget too closely. There is also a category of citizens who are sure that with the help of such loyalty systems, shops only want to fool them.

The owner needs to introduce a simple and affordable system of discounts in supermarket chains in Vinnitsa, Odessa or Kiev, because the vast majority of buyers want to save their money.

Be sure that your supermarket has every chance of success, contact the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine .