We launch a limited edition with the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

We launch a limited edition with the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

To increase sales, marketers use a proven and effective technique - the release of a limited series of products. After the developers have developed and implemented the label design, they start promoting the brand.

The limited collection plays the role of an addition to the main product, and the advertising for the collection is created from scratch, or the existing one is used. Often, mini-collections are produced by brands of watches, perfumes, and cars. Clients of such companies can afford to feel their uniqueness. The audience is seized by the desire to take possession of a product from a limited collection, for which a line of buyers has already lined up.

It is generally accepted that the release of a limited line of goods is the prerogative of premium brands. Manufacturers create limited lines for literally any product and use any occasion and event for this:

  • concerts of stars and premieres of films;
  • opening of exhibitions and festivals;
  • the onset of a new season or time of year;
  • any holidays, and the most popular of them is New Year;
  • the world football championships and the Olympics of winter and summer sports;
  • cartoons and talk shows.

 

Well-known companies for the production of carbonated drinks and alcohol produce themed images on cans, timed to coincide with the opening of the World Cup.

And Samsung has chosen another news lead for the release of a limited series of products - the release of the next part of the Avengers saga from Marvel. Of the domestic companies, one can single out "Lvivske 1715", which held a campaign timed to coincide with the anniversary - three hundred years of the brewery.

 


Your sales will skyrocket: limited edition

 

 

Even a new school year and the beginning of studies can serve as a reason for an advertising campaign for seasonal products. A favorite of children, the Kinder company presented a set of chocolates back to School. Advertising developers and designers have created a creative design for showcases in the form of school buses, and the company also launched the sale of school desks under its own brand.

HTC has authored a cute commercial, which is also timed to coincide with the start of the new school year. The video shows all the important moments in the life of schoolchildren, the video itself carries positive attitudes and a positive charge.

Cosmetic brands are not lagging behind, regardless of the price segment. Limited collections are regularly released by companies such as:

  • Benefit Cosmetics is an American company;
  • Yves Rocher is a French brand.

Collections are released once a season and are timed to coincide with the onset of a new season - autumn, winter, summer and spring. Alcohol brands also use seasonal variations in their promotions.

Before the new year, all companies are preparing to develop a new design for product packaging, preparation begins at 4-6 months. December is a very lucrative time for producers. Before the holidays, the consumer, without regret and unnecessary prejudices, part with money, this plays into the hands of marketers.

Coca-Cola is considered the leader of New Year advertising all over the world. Users can no longer imagine the New Year without the signature track of the popular soda.

Order the design development of a limited line of your brand's products from the FINE agency Development Company: AI, Blockchain, IoT specialists in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine! Our specialists will be able to offer a suitable promotion concept that will find an excellent response in the hearts of the audience.