On the waves of inspiration - the development of a corporate identity for a beauty salon in IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from the agency FINE Development Company: AI, Blockchain

On the waves of inspiration - the development of a corporate identity for a beauty salon in IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from the agency FINE Development Company: AI, Blockchain

 

In a beauty salon, girls and women not only put their appearance in order, but also relax, rest in body and soul. With the right branding, you can turn your usual salon treatments into a celebration.

 

How important is the unique style of a beauty salon in Ukraine?

 

The goal of the owner and developer of a network of beauty salons is to attract new customers. For Ukrainian women, self-care is one of the main places, despite the crisis and shifted priorities. The beauty market is growing in our country, since 2018 it has grown by 4%.

However, this increase is negligible. Many clients have switched to independent procedures and have become much less likely to visit beauty salons. But if you develop a high-quality corporate identity, the salon can turn into a temple of the beauty industry. The corporate identity will also help to highlight the concept and status of your new establishment, and will also make the visitor feel like an integral part of the beauty club.

 

What are the main goals of beauty salon branding?

 

When choosing a bright corporate identity, you need to understand that just an attractive, comfortable room will not help you become successful.

Developers can achieve certain goals:

 

  • Increasing the level of recognition of the salon. The advertising campaign is based on the elements of the brand identity. It is very easy for a person to remember the bright symbols and components of the logo design in order to further recognize the brand among competitors;
  • Increased profitability. For the eyes of the audience, a beauty salon should be unique, and its original corporate identity should emphasize the difference from the general mass of hairdressing salons and other beauty salons;
  • Simplifying the opening of subsequent branches under an existing brand. At the initial stages, the developers create a brand book, which should be followed in the development of subsequent salons;
  • Building audience confidence. Professionally designed establishments inspire much more trust among visitors;
  • Reduced advertising campaign costs. Corporate identity is a powerful tool for promoting a beauty salon brand in Vinnitsa, Odessa or Kiev.

It all depends on the name of the beauty salon, even the level of profit. Contact the FINE agency to develop the name of your beauty salon as soon as possible in any city of Ukraine: Odessa or Kiev.

 

Components of a unique corporate identity for a beauty salon in Ukraine, development features

 

The corporate identity of your beauty salon should consist of a well-thought-out set of elements that will further identify your business. Such elements are presented in various forms: audio, video, text, graphics, and other advertising products.

The branding of the new salon is characterized by some components, which include:

  • official brand symbol - logo;
  • corporate colors - the main palette and color combinations;
  • the uniform of employees - it should emphasize the identity of the salon with all elements;
  • motto, text sketches that reflect the concept and mission of the company;
  • textile elements of the salon - a logo should also be applied to napkins, towels, hairdressing tools, because this is another vast field for brand advertising;
  • the main sign of the beauty salon at the entrance and a showcase;
  • stationery - catalogs of hair dyes, palettes of nail polishes, business cards, as well as souvenirs.

The development of the corporate identity of beauty salons throughout Ukraine is carried out by the specialists of the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.