Be on the wave: trends in marketing and branding 2019 from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Be on the wave: trends in marketing and branding 2019 from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


Advertising on the Internet is strengthening its position every day. And also among Ukrainians the popularity of portable gadgets and mobile devices is growing, and accordingly mobile traffic also tends to increase.


Advertising on mobile - the trend of online marketing

The lion's share of traffic is search for information - 65%, the second place is taken by videos, films, etc., the rest of the traffic is occupied by instant messengers and social networks.


What is more important - video content or photos?


Photos and videos are beating out over text content by a wide margin. And this trend is only growing every day. YouTube ad revenue is already close to Google's.

Consider Snapchat and Facebook as one of the traffic platforms. In fact, these resources can be compared with television, advertising budgets in these segments are already quite comparable. Traditional media are already losing ground, and US statistics confirm that almost a third of free time is spent working with a smartphone.

Developers understand that financial investments in advertising for Facebook or Snapchat applications are the most profitable and promising in our time. Facebook advertisers have a very big advantage over TV ads, they know exactly who likes the ad product and whether the user's friends and family like it. In terms of the number of users, the social network Instagram took the second place. In our country, this resource is very popular, no less than Snapchat.


The future is Periscope - real-time target audience


You can also add Periscope to the top list of popular ad platforms. This application very quickly gained traffic in a short time, because users began to use it not only for entertainment, but also for advertising purposes.

Periscope can give you the following features:


  • direct communication with the consumer - service for customers, a high degree of loyalty;
  • launching creative promotions and products;
  • online broadcasts and tours - opening restaurants, galleries or cafes;
  • interviews in a new format;
  • product reviews, press broadcasts.

Periscope provides a unique opportunity to present your products in real time to your audience. This direction is very promising, because it allows the consumer to feel involved, to observe the process here and now.


Eco-trends in the future when developing branding in Ukraine


Most companies already use environmentally friendly packaging materials that do not pose a threat to the environment. On all continents of the globe, corporations are developing biodegradable product packaging.

But, unfortunately, biodegradable plastic does not solve the problem of pollution by 100 percent, because in order for the process of its decomposition to begin, a certain temperature is necessary (at least 50 degrees). Microparticles of such plastic also harm the environment, polluting it.


Photos in packaging - marketing in 2019


Users around the world endlessly take photos of everything, whatever. Beautiful unusual packaging gives confidence that the buyer will take a photo and publish it on one of the social networks. This is a very profitable tool for promotion in social networks in any city - Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.

For sales to grow, and your business to flourish and conquer not only the domestic market, but also the European one, contact FINE Vinnitsa agency Development Company: AI, Blockchain today!