According to the brand book, you can read information about the bank as in an open book.
The brand book is used by bank employees as a positioning tool and also serves as an identifier. Communication with the audience is built by branding and marketing specialists who allow you to get to know the company better.
In Ukraine, one can conditionally consider deposit rates to be approximately the same, approximately similar exchange rates and lending conditions, but the population still faces the question of which bank to choose. Often the user chooses a bank by its image and visual picture.
The visual image of the bank image includes:
To gain a leading position in the market, you need to create a brand book. The goals of developing a banking brand book:
The bank's brand book must be fully developed and implemented even before its opening. Normally, a brand book serves as the final chord in branding.
Three components of the bank's brand book:
The brand book regulates the rules for the use of identity elements. These rules are well known to the bank's marketers who are responsible for branding. Since a bank is a large organization, it becomes necessary to create a brand book as a separate structural unit.
In the legal aspect of the bank's brand book, all sittings on the settlement of copyright, as well as rights to use a trademark, etc. are described.
A very important component of the bank's brand book is the graphic segment - the execution and design of documents, as well as the bank's branded printing. The brand book describes the postulates of the design of leaflets, advertising stories in the media and outdoor advertising.
Separate items of the brand book are souvenirs with bank symbols and office uniforms of employees. A separate section is also devoted to the design of the premises. The interior and its design elements are described in detail here, as well as the nuances of effective use of the bank's space.
Ukrainians take care of their lives and the lives of their children and grandchildren by making deposits in banks. If a person dreams of something, then in order to realize this dream he takes out a loan and opens his new business or makes a long-awaited purchase.
It often happens that we give preference to one or another bank only on an emotional basis. The market of Ukrainian banks is diverse, and in order for the client to make the right choice, the developer must take care of the key identification points.
The brand book of the new banking network must help to build influence in its market segment, enhance its reputation and meet customer expectations.
Contact the specialists of the FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine agency right now for a high-quality development of your bank's brand book throughout Ukraine.