Retail trade in Ukraine: top list of 2019 business trends, services of FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Retail trade in Ukraine: top list of 2019 business trends, services of FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Trading trends change endlessly. Marketers conduct various sociological surveys and complex studies in order to timely identify the needs of the audience, attract new customers and retain existing ones.

Factors of influence on retail trade in Ukraine:

 

  • the economic situation in the country;
  • the situation in the world political arena;
  • consumer income level;
  • stages of technology development.

 


Retail development in Ukraine

 

A very important factor is the economic situation in the country, which affects the development of retail trade. The trends are such that society is trying to minimize the number of unnecessary purchases. Income of Ukrainians decreased, and with them the level of sales. Retailers are waging a fierce battle for buyers, which intensifies competition between chains at times.

The THRASH corporation has joined the Ukrainian giants-retailers, and its stores have already opened in most large cities of our country.

When a visitor comes to a store, he is looking for promotions, according to statistics, more than 45% of Ukrainians do this. For example, at ATB, promo sales make up 10% of the total number of goods in the entire chain. The number of private retail chains is also growing, because this helps to stay in trend during a crisis. In 2019, marketers are focusing on an ad campaign for non-grocery products that have skyrocketed in sales. One of the current trends is the choice of the audience in favor of private brands.

 

Careful study of the audience - modern trends

 

Marketers of well-known retail companies do everything to get information from the consumer:

 

  • online shopping analysis:
  • information about the buyer, according to the data that he left in the store when filling out the advertising questionnaire;
  • a comprehensive study of discount card bonuses.

This kind of research makes it easier for a company to suggest the most suitable product. This tactic is called personalized service. An example of perfect service in the USA is Neiman Marcus, which has managed to create its own unique selling proposition. The service system of the company informs the staff what a new client prefers.

The developers of the Glimpse platform did the same. They launched a program to analyze users of social networks by likes. For each customer, an individual catalog of goods is compiled according to his preferences.

 

Retail trends are all about convenience

 

The client wants the buying process to be as fast and simple as possible. The current payment systems are already losing their relevance, so retailers are trying to introduce new payment methods.

  1. PayPal is a popular worldwide payment system. The company has introduced modern technologies in the form of a special chip for reading - Here Chip Card. With this innovation, you can pay your bill with MasterCard / Visa cards.
  2. Poynt smart terminal that supports payment using magnetic cards and QR codes.

Using wireless technology, you can exchange data between smartphones, terminals and any other devices that are at a close distance. In the modern world, payment using smartphones is gaining popularity, the volume of such financial transactions has increased to $ 10 billion. Therefore, many companies have adopted a similar promotion strategy.

To be successful, you need to follow the latest trends. FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine is your faithful companion in branding development in Kiev, Odessa and Vinnitsa.