Order the creation of a clothing brand in Ukraine, the development of TM branding. Methods and examples of clothing brand naming from the branding and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Uk

Order the creation of a clothing brand in Ukraine, the development of TM branding. Methods and examples of clothing brand naming from the branding and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Young brands should always think about simple applied nuances besides drawing up a business plan. You need to take care of developing a high-quality corporate identity and marketing name.

The most fashionable user request on the Internet is to create a unique name for a new clothing store. To begin with, the owner is determined with a potential audience and a pricing policy, and then thinks about developing a name. You can study the market yourself, or you can choose the path of least resistance and order the development of marketing research from specialists.


Brand storytelling - clothing store naming

 

The easiest way of naming is to display trademark features in the name. Using the example of American and British brands, we see that the names are translated literally:

 

  • "American Clothing";
  • "Accessories".

The brand is described without further ado. Accessories represents one of the mass market segments, unlike American Aparel and Vetements. However, the approach to naming is the same. This simple, powerful naming approach works the same for any class of clothing brands.

 

Emphasis on audience emotions

 

The development of a brand concept based on an associative array is a positive model for brand developers and owners. Examples include brands such as Oasis and Next. Next broadcasts to the consumer its progressive position and the desire to always stay on the crest of the wave of fashion trends, because translated from English it means "next" Oasis hints to the consumer that the atmosphere of a fashion oasis reigns in the brand's stores.

 

Shoe store name in rhyme

 

It is very easy to remember a rhymed name, because it sounds interesting and pleasant. Flip-Flop developers did the same. The brand produces light beach shoes. It's easy to guess that Flip-Flop is associated with the sound that flip-flops make when walking.

 

Name of women's clothing by name of creator

 

One of the most popular naming techniques is naming by the name of the creator. Examples:

 

  • Prada;
  • Michael Kors;
  • TomTailor;
  • Marc Jacobs и т.д.

Often a category of products produced by the company is added to the name of the brand creator. An example of domestic branding: Ozerianko Bags. You can also reduce the name to a minimum, as did the famous Ukrainian brand Olga Navrotskaya, whose name is Navro.

Names that are far from the essence of the brand

On the market you can find companies whose names are not associated with their products. There is a premium clothing brand in Japan - Commedes Garcons. The name has nothing to do with clothes, but in translation it means “like a boy”.

Among the brands of children's clothing, you can often find humorous names, as well as fabulous ones. Clothing from the Dutch brand Imps + Elfs is famous for its irony and playfulness. The developers brilliantly coped with the correct brand positioning. After all, parents who buy clothes at Imps + Elfs believe that their kids are unique and not like others.

 

Checklist of names of brand clothing stores

 

  1. Domain name of the official brand page on the Internet.
  2. Analysis and verification with competitors.
  3. The euphony of the name.
  4. The name to export.
  5. A careful approach to new forms.

FINE agency Development Company: AI, Blockchain, IoT specialists will always come to your aid when creating a name for a new clothing store in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. Our marketers will help your brand rise to the top! Contact now.