Innovative approaches to symbolic naming - brand name development. Order the creation of a brand from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Innovative approaches to symbolic naming - brand name development. Order the creation of a brand from the branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Many young companies have a problem of unique naming today. The bulk of the words have long been occupied by competitors, this even applies to the names of all known fruits.

A brand new creative name is the path to a successful strategy to promote your business. This is a question of the creativity of the naming specialists. The name of the new company must be accessible not only by uniqueness, but also by legal laws, this makes it legal to create a trademark.

Thus, more than 200 thousand trademarks are officially registered in the USA. In such a variety, it is very difficult to choose something unique and different from competitors, especially for a young company. There are only 26 letters in English, so it is impossible to roam around, and because of the great variety it is difficult to compose something sonorous.

It's not hard to imagine that over time, developers will run out of all the naming options. But there is still hope.


Symbolic naming - what is it?

 

In addition to a limited number of letters of the alphabet, we have a keyboard, and it contains many more symbols for creating naming. A unique brand name can be created using a combination of symbols and letters.

Strategy & was born out of the merger of two firms: Booz & Company and PwC. The name came out expressive, the & was taken from the name of Booz & Company. And at first glance it is not clear what is the meaning of such a name construction? The company is trying to state its promotion strategy.

Branding involves a systematic approach, otherwise the audience will get confused and show no interest in your company.

A prerequisite is the meaning of the symbol in the name, they should in any case mean something, have their own history. If the developers have decided to use a symbol in the name, then a clear sequence is needed. The audience shouldn't notice that one uses "#" and the other uses "@". The level of company awareness decreases if the identity framework is blurred.

 

The core of the whole brand is corporate symbols

 

The brand symbol unites all the elements of the identity into one whole, and also plays the role of an asset. If the company has several divisions, then they can use one character in the name. This method unites all branches with the main company and forms strong ties within the company.

 

What to expect in the future of naming?

 

There is still hope for alphabetical naming. The use of symbols in the brand name is still only gaining momentum and opening up new heights. In the future, names with symbols will become more and more. Also, developers have fresh ideas for creating names that combine letters and symbols from different alphabets. This may become a reality in the near future. Humanity has used writing as a communication for more than 6 thousand years, so we will not break these rules and deviate from traditions.

Naming in the future should not use a limited number of letters of the English alphabet.

Contact FINE Development Company: AI, Blockchain, IoT branding agency today! Our experts will help you come up with a name for a new company that will complement the overall brand concept throughout Ukraine!