The magic of interaction between a designer and a copywriter is the development of a successful business project from the branding, design and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

The magic of interaction between a designer and a copywriter is the development of a successful business project from the branding, design and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Society strives for individuality, but many projects are doomed to success only if the development participants fully interact.

 

What happens if you separate the work of a designer and a copywriter?

 

FINE agency specialists carefully examine the content of web pages. And the trend comes down to the fact that the text part is very high quality, and the graphic design spoils the first impression or the design is tasteful, and the text is developed "slipshod".

In this case, there is a risk that the visitor will leave the site without reading it even to the middle.

For example, a marketing site is filled with quality content:

 

  • calls to action;
  • official certificates and other documents;
  • video clips;
  • information about discounts and bonuses;
  • customer reviews.

When ordering copywriting services, you must very carefully and meticulously choose a specialist. There is also another side of the coin - the site is well-designed, and the text part has unimaginable dimensions, which no one bothers to read. Such mistakes of copywriters make the business unprofitable, scare away potential buyers and spoil the company's image.

 

The right approach to work

 

It is necessary to discuss all the conditions of the project onshore, so that there is consistency in the actions, and the project is unique.

There are no disagreements in the FINE agency during the development of projects in Vinnitsa, Odessa or Kiev, since our specialists adhere to two approaches:

 

  • development of landing pages - texts are only an auxiliary part, and the semantic message is perceived by users as a whole. The designer comes up with a site layout, which makes it easier for a copywriter who writes short and capacious material;
  • analytical articles, analytical research. The copywriter selects the text, classifies it and creates the structure of the site. And the designer is engaged in visualization, places accents in the text, selects photographic materials.

 

Ways of productive communication between a designer and a copywriter

 

  1. Development of an action plan. Project staff must continuously exchange data, hold meetings, share joint ideas, make corrections, comments. Each of the project participants should plan in advance a list of proposals for improving the quality of work.
  2. Paying due attention to the project partner. It is necessary to listen carefully to the words of colleagues. Any missed moment leads to the collapse and loss of fresh ideas for the design and corporate identity of new applications. You should take the initiative and ask clarifying questions. The copywriter may not be aware of all the events and vice versa. The ability to listen and hear is important - this is the key to the success of a joint project.
  3. Mutual compromise. The designer is sure to get acquainted with the text written by the copywriter. This is necessary in order to understand what content is posted on the site. The designer's help is necessary, because the frames of the text part, the number of characters on the site depend on him.

A good example is information blogs and their infographics. Laconic text goes well with bright illustrations. Such an idea contains a creative concept and serves as an effective delivery of information to users.

The specialists of the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine never have disagreements, they know what a well-coordinated teamwork is. If you need to create an official website for the company, contact us right now!